Vice President, Creator Marketing
About the role
Zeno Group is an integrated communications agency focused on strategic communications. We are seeking a Vice President, Creator Marketing to lead integrated creator marketing programs for major consumer brands.
Responsibilities
Lead creator marketing strategies that align with client objectives, audience insights and business priorities across various consumer brands and campaigns.
Oversee creator identification, vetting, negotiations, relationship management and campaign execution across platforms such as Instagram, TikTok, YouTube, Pinterest, Facebook and emerging channels.
Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, measurement frameworks, optimization and performance reporting.
Identify emerging platform trends, creator behaviors and content opportunities that help clients remain culturally relevant and drive stronger audience engagement.
Serve as a senior advisor to clients, leading day-to-day relationships, presenting strategic recommendations and identifying opportunities to expand creator marketing programs.
Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work.
Contribute to new business efforts, agency thought leadership and Zeno's Global Creator Center of Excellence while helping evolve the agency's creator marketing capabilities.
Requirements
10+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
Proven success developing and leading creator marketing strategies for consumer brands across multiple social platforms.
Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
Experience integrating paid creator strategies, including creator whitelisting, paid social amplification and performance measurement.
Strong understanding of creator marketing analytics and the ability to counsel clients on KPIs, measurement frameworks and business outcomes.
Strong writing, storytelling and presentation skills, with experience developing strategic recommendations and client-ready presentations.
Demonstrated success managing client relationships, leading integrated teams and navigating complex stakeholder environments.
Experience managing budgets, account operations and multiple client engagements simultaneously.
Proven leadership experience, including mentoring and developing team members.
Experience contributing to business development efforts and leading new business workstreams.
A collaborative, adaptable mindset with a passion for creativity, innovation and continuous learning.
Preferred Qualifications
Experience supporting ecommerce or social commerce campaigns.
Experience developing B2B creator marketing programs.
Experience working across integrated communications, paid media and digital marketing teams.
Pay
$130,000 - $150,000 USD/yr.
Schedule
N/A
Benefits
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
About Zeno Group
Zeno Group is a DJE Holdings Company. We are a fiercely independent and global agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRWeek Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.