Vice President, Copy

About the role

The Vice President, Copy leads the editorial vision, voice, and verbal identity for our clients, overseeing the copywriting function and partnering with design and motion leadership to pitch and win high-stakes new business. They manage, mentor, and grow a team of copywriters and content strategists, set performance standards, conduct creative reviews, and unblock career paths for their team. They act as an internal and external thought leader, advocating for Highwire's brand voice through agency marketing, insights, and public-facing content.

Responsibilities

• Narrative & Editorial Leadership: Oversee the creative direction of all copy, messaging, and content strategy across the agency's digital practice, ensuring a unified and elite standard of work.
• Brand Voice & Architecture: Lead the development of comprehensive verbal identities, brand messaging frameworks, and tone-of-voice guidelines for high-profile clients and new business prospects.
• High-Stakes Presentation & Pitches: Serve as a primary creative lead on major agency pitches, developing core conceptual narratives and presenting them persuasively to C-suite stakeholders.
• Department Oversight & Mentorship: Manage, mentor, and grow a team of copywriters and content strategists. Set performance standards, conduct creative reviews, and unblock career paths for your team.
• Creative Partnership: Partner cross-functionally with the ACD of Motion & Design, VP Creative Director, and Digital Strategy VP to ensure copy and visuals are deeply integrated from the very first brainstorm.
• Agency Voice Advocacy: Act as an internal and external thought leader, helping to shape and elevate Highwire's own brand voice through agency marketing, insights, and public-facing content.

Requirements

• Experience: 10+ years of professional copywriting and creative strategy experience, with at least 4+ years in a dedicated leadership role managing creative teams within an agency environment.
• Portfolio: A world-class portfolio showcasing conceptual campaign thinking, long-form and short-form copy mastery, and comprehensive brand messaging frameworks (Tech/B2B experience is highly valued).
• Industry Fluency: A deep understanding of digital marketing channels, SEO base strategy, social platforms, and how copy shifts to maximize engagement across each.
• Communication: Exceptional interpersonal, presentation, and written communication skills. You can gracefully deliver tough feedback internally and defend bold creative choices externally.
• Innovation Mindset: A forward-thinking approach to content creation, including a strong understanding of how emerging technologies (like generative AI tools) can be ethically and effectively integrated into the copy workflow.
• Narrative Mastery & Strategic Depth: Your portfolio features high-impact B2B/Tech campaigns, master messaging frameworks, and multi-channel creative storytelling. You have a rare ability to simplify the complex without losing its substance.
• Pitch-Winning Command: You love the thrill of the pitch. You can command a room, command a slide deck, and articulate a creative vision that makes clients say, "They completely get us."
• Business Acumen: You understand the intersection of creative copy, digital marketing metrics, and business objectives. You write with data, insights, and performance in mind.

Qualifications

• Master's degree in Communications, English, Journalism, Marketing, or related field.
• Proven track record of leading and mentoring creative teams.
• Experience in B2B/Tech marketing and branding.
• Strong understanding of digital marketing channels and SEO.
• Ability to develop and execute comprehensive brand messaging frameworks.
• Exceptional interpersonal, presentation, and written communication skills.
• Experience with generative AI tools and their ethical integration into the copy workflow.

Skills

• Strategic Thinking: Ability to develop and execute comprehensive brand messaging frameworks.
• Project Management: Strong organizational and project management skills to manage multiple projects simultaneously.
• Team Leadership: Proven ability to lead and mentor creative teams.
• Client Relationship Management: Excellent client relationship management skills to build and maintain strong relationships with clients.
• Adaptability: Ability to adapt to changing priorities and deadlines.
• Attention to Detail: Attention to detail to ensure high-quality work.
• Collaboration: Ability to collaborate effectively with cross-functional teams.

Benefits

Competitive salary with merit-based opportunities for growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
Supportive, inclusive, and collaborative workplace where you can grow and do your best work