Vice President, Creative Director- Copy

Job Summary

You are a builder, a strategic thinker, and an exceptional writer. You are ready to be part of a growing creative department where you can make a visible impact through your leadership, point of view, and ability to turn complex healthcare challenges into clear, compelling ideas.

Job Responsibilities

• Lead the conceptual and verbal development of integrated healthcare marketing, branding, launch, and campaign initiatives across HCP, patient, DTC, digital, social, experiential, internal, and emerging channels.
• Establish and protect brand voice, messaging systems, and editorial standards across assigned brands and initiatives.
• Partner with Art and Design leadership to develop strong, integrated creative ideas where copy and visual expression are inseparable.
• Translate strategic, scientific, and business objectives into clear, original, emotionally resonant creative platforms and communications.
• Lead the writing and refinement of high-impact creative work, including campaign platforms, brand narratives, headlines, long- and short-form copy, digital content, social content, video scripts, presentations, and other communications.
• Lead social creative development, including platform-aware concepts, channel-native content, editorial systems, community-conscious thinking, and creative that can work at the pace of social.
• Provide clear creative direction, actionable feedback, and mentorship to copywriters and multidisciplinary creative teams.
• Serve as a strong, accessible manager and people leader who sets clear expectations, supports professional development, recognizes great work, and helps team members navigate challenges.
• Build talent intentionally by coaching writers at different stages of their careers, creating opportunities for growth, and helping people strengthen both their craft and strategic confidence.
• Raise the quality of thinking and craft across the department by setting a high standard for concepting, writing, storytelling, and presentation.
• Present creative work and strategic rationale with clarity and confidence to internal partners and clients.
• Lead high-stakes new-business pitches and organic-growth opportunities, shaping the creative narrative, developing differentiated ideas, guiding pitch teams, and presenting with clarity, confidence, and conviction to prospective and current clients.
• Partner with Strategy, Medical, Regulatory, and Account teams to ensure creative ideas are accurate, compliant, strategically sound, and built to move efficiently through review.
• Collaborate with cross-functional teams to define the right creative approach, staffing model, review path, and deliverables for each assignment.
• Manage and prioritize multiple projects in a fast-moving environment while protecting the quality and integrity of the work.
• Help identify opportunities to improve creative processes, strengthen collaboration, and bring the right talent to the work early.
• Stay current on healthcare marketing, culture, technology, media, AI-enabled creative tools, and emerging creative practices.
• Act as a visible leader and ambassador for Woven’s creative standards, culture, and point of view.

Minimum Qualifications

• Bachelor’s degree in Communications, Advertising, Journalism, English, Marketing, or a related field; equivalent professional experience will be considered.
• Significant experience as a Creative Director, Group Copy Supervisor, Associate Creative Director, or comparable senior copy leadership role within a healthcare advertising agency, medical communications agency, or in-house healthcare creative team.
• Deep experience translating complex clinical, scientific, and regulatory information into clear, compelling, audience-appropriate communications.
• Proven experience leading creative teams, mentoring copywriters, and partnering effectively with art, design, strategy, account, medical, and project-management counterparts.
• Demonstrated success as a manager and mentor, with a thoughtful approach to developing talent, delivering feedback, establishing accountability, and creating an inclusive, high-performing team culture.
• Strong command of healthcare marketing principles, including HCP and patient communications, launch planning, brand strategy, social media, and the medical/legal/regulatory review environment.
• Proven experience leading and presenting in successful new-business pitches, organic-growth presentations, and other high-visibility client opportunities.
• A strategic, collaborative approach with the ability to connect business objectives, customer insights, and creative opportunity.
• Excellent presentation, communication, and client-facing skills, with the ability to articulate creative rationale clearly and persuasively.
• Strong organizational and project-management skills, including the ability to prioritize competing demands and meet deadlines in a fast-paced environment.
• Comfort using AI-enabled creative tools and an active interest in how emerging technology can strengthen creative process and output.
• A generous leadership style, high standards, sound judgment, and a commitment to fostering a healthy, inclusive, and collaborative team environment.