Vice President, Consumer Insights & Analytics

About the role

The Role Vice President, Consumer Insights & Analytics Reports to: SVP Enterprise Strategy, Insights & Technology The VP of Consumer Insights & Analytics is a key contributor to enterprise decision-making through deep understanding of consumers, shoppers, markets, and business performance. This role is being created to further the enterprise's evolution toward a consumer-first mindset. The role brings an external, objective perspective that shapes where the company chooses to play, how it wins, and where it invests. You are not just a reporter of data; you are a predictive strategist who helps the SVP Enterprise Strategy & CEO see around corners. The mandate extends beyond leading research to influencing how Honest operates by integrating consumer understanding, marketplace dynamics, and commercial performance across the enterprise. Accountabilities Shape Growth: strategy, investment, innovation, portfolio, and M&A Steward Enterprise Intelligence: consumer, marketplace, syndicated data, foresight, and performance Advisor to Investor Relations: counsel CEO, CFO, and IR team factors that drive investor messaging (marketplace performance, economic factors, competitive dynamics, etc.) Oversee Brand Marketing and Equity Research: partner with SVP of Marketing and head of Operating Units to conduct research and understand the performance of marketing and brand executions Ensure