Vice President, Beauty Marketing NA

About the role

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

The Vice President of Marketing for the Beauty portfolio owns the Global Brand building and the US + Canada P&L, providing leadership, strategic direction, and business delivery of the company’s Beauty portfolio.

Responsibilities

The individual is responsible for setting strategic direction, branding, innovation, commercial activation, collaborating closely with key retail customers, product development, and direct-to-consumer marketing, ensuring high returns on investment, and working closely with operations and shared services to ensure efficiency.

• Leads and is responsible for the larger Brand Marketing, Ecomm, Media, and Creative team of ~45
• Acts as a critical member of the Beauty Lead Team (BLT) VP of Sales, VP of Innovation and Beauty Finance lead
• Manages subordinate supervisors and non-supervisory employees in accordance with Helen of Troy’s policies
• Responsible for the overall direction, coordination, and evaluation of the department
• Interviews, hires, and trains employees, evaluates quality of work, conducts performance appraisals, and counsels employees
• Addresses complaints and resolves problems

Strategic & Annual Planning

Lead all aspects of the Beauty marketing and business strategy, annual and long-term planning, including strategic direction and brand positioning, ensuring growth on the top and bottom line of the portfolio and each business, and prioritizing efforts accordingly to improve growth.

• Partners with Global Product Innovation to ensure the readiness of key product launches to support the strategic plan
• Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.)

Global Brand Equity

Owns global brand building and positioning, accountable for setting and maintaining Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides, and stewarding brand equity throughout commercial plans.

• Oversees the Creative Director to ensure all creative outputs are on strategy and brand

US & Canada P&L

Responsible for delivering the US & CA P&L to Plan (Budget), Marketing POS and Gross Revenue forecast, partnering with Sales to triangulate and drive consensus forecast, and partnering with demand planning and supply chain to drive IBP process.

• Responsible for weekly POS tracking, NPD new product trackers
• Partners with Sales to identify key channel distribution opportunities
• Collaborates with Sales on brand distribution and channel strategy, represents marketing strategy and products to key retailers

Qualifications

Bachelor's Degree, 12+ years of Marketing experience in the Beauty industry with 4 years in a senior management position, authorized to work in the United States on a full-time basis.

• MBA preferred

Skills

• Ability to plan and manage concurrently at both a strategic and operational level
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives
• Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment
• Ability to manage cross-functionally and across an organization
• Excellent communication and interpersonal skills
• Experience working with and addressing upper management and retailers to food/drug/mass merchandisers
• Capacity to assume more significant executive responsibilities over time

Pay

In Massachusetts, the standard base pay range for this role is $207,000-$290,000 annually. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance.

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Educational Assistance

Schedule

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.