Vice President, Access, Value Evidence & Pricing

About the role

Position Summary The Vice President, Access, Value Evidence & Pricing, is responsible for shaping the global value, pricing, reimbursement, evidence, and patient access strategy for the company's portfolio of gene therapies. Reporting to the Chief Commercialization Officer, this leader will build and lead an integrated value, access, and pricing function spanning U.S. payer strategy, reimbursement strategy, HEOR and evidence generation, access policy, international access, trade and channel strategy, patient services, and payer access to genetic testing for genetic cardiomyopathies. This leader will ensure that value, pricing, and access strategy is developed with a clear understanding of payer coverage requirements, genetic testing access barriers, country-level reimbursement requirements, international reference pricing dynamics, launch sequencing considerations, and evidence needs across priority markets.

Responsibilities

• Enterprise Value, Access, and Pricing Strategy: Serve as Rocket's senior leader for value, pricing, and patient access strategy. Represent global value, access & pricing perspective, partnering with Global Product Heads and cross-functional leaders to drive access strategy, evidence planning, launch sequencing, and lifecycle decision-making from early development through commercialization. Provide strategic input into portfolio prioritization, business planning, launch readiness, and external communications by translating payer, HTA, policy, pricing, reimbursement, diagnostic access, and access dynamics into enterprise-level recommendations. Partner with the Chief Commercialization Officer, Executive Leadership Team, and other senior stakeholders to assess access opportunities, reimbursement risks, pricing considerations, evidence needs, diagnostic access requirements, and advice on long-term access outlook for Rocket's portfolio. Develop and maintain enterprise-level access readiness dashboards and KPIs spanning payer access, reimbursement outcomes, patient access performance, treatment center access barriers, genetic testing coverage and pull-through, pricing assumptions, and pull-through effectiveness.
• Global Market Access and Pricing Strategy: Develop and execute Rocket's integrated global pricing and market access strategy across U.S. commercial and government payers, international markets and access archetypes, HTA bodies, ensuring sustainable patient access and commercial viability. Anticipate, monitor and translate emerging international access and policy frameworks and development, international reference pricing dynamics