Veterinary Relations Manager

Thrive Pet Healthcare is seeking a Veterinary Relations Partner to support Saint Francis Veterinary Specialists and South Atlanta Veterinary Emergency & Specialty in Atlanta, Georgia. This role serves as a liaison between the practice and referring veterinarians within the market and surrounding areas, acting as a key strategic, operations, and communications representative to support the growth of referral practices and specialty service lines.

Responsibilities

• Understand business needs, solve problems, and make decisions through inclusive contributions of others.
• Develop a ‘Professional Promise’ to guide all referral veterinarian and client decisions.
• Create a call routing schedule to engage top referring practices and veterinarians, and prospect new top-tier referring practices.
• Schedule routine ride-along visits with Thrive Specialists to referring hospitals to facilitate referral growth.
• Plan and execute referring hospital visits 4 days per week, with a goal of approximately 30 practice visits per week.
• Utilize PMS and/or CRM software to document and track weekly interactions with referring veterinarians, including call notes and reach/frequency targets.
• Meet new business volume goals and year-over-year referral business growth targets.
• Act as administrator for the rVetLink and/or records sharing system for each practice.
• Monitor specialty doctor schedules to improve appointment fill rates through coordination with practice staff.
• Generate and review monthly and quarterly fill rates and referrals with practice and field leadership, as well as the marketing team.
• Report case volumes, outreach calls, referral tracking, referral revenue, and procedure counts to practice leadership monthly.
• Ensure referral hospital complaints are shared directly with hospital leadership for immediate resolution.
• Plan and organize CE events in various venues, including hotels, restaurants, customer sites, and Thrive Specialty practices.
• Work with the Medical team to secure RACE or state board CE credit for medical education events.
• Organize attendance at community events, local VMA meetings, and newsletters.
• Demonstrate excellent customer service and emotional intelligence when interacting with clients, veterinarians, and referring practice teams.
• Ensure the Practice and Thrive brand/message align with strategic objectives outlined in the Thrive Plan.
• Work closely with the CSR department, schedulers, specialty coordinators, Specialist DVMs, and technicians to maintain open dialogue and direct communication.
• Collaborate with all practice departments to acquire extensive knowledge of clinical services and represent the practice engagingly.

Requirements

• Extensive knowledge of the hospital, doctors, processes, and policies.
• Upholds Thrive core values and standards.
• Maintains a clean and professional appearance.
• Requires 80% field-facing travel and the ability to maintain a flexible schedule, including potential overtime, weekends, and travel.
• Must have reliable transportation.
• Able to accept and manage critical feedback.
• Capable of leading, managing, influencing, and coaching staff at all levels regarding marketing best practices and initiatives.
• Excellent interpersonal communication and time management skills.
• Holds and practices a “do the right thing” mentality.
• Sales experience preferred.
• Familiarity with Microsoft Office programs and comfortable presenting via PowerPoint.
• 3+ years in the veterinary industry preferred.
• 5+ years in marketing experience preferred.

Benefits

• Competitive pay
• 401(k) with employer match
• Mental health resources, including easy access to therapy through Lyra Health
• Paid parental leave
• Purr-ental leave for pet adoption
• Subsidized backup childcare and elder care
• Expert advice, support, and network discounts for fertility and family planning
• FREE CE courses
• Pet perks and veterinary service discounts
• Student loan support tools and assistance

Some benefits are only for full-time team members who work 30 hours or more per week. Certain benefits may be subject to waiting periods or length of service requirements.

Pay

$65,000 - $85,000 / year based on experience

About Thrive

Thrive Pet Healthcare creates the future of pet well-being through medical excellence, innovative technology, and a connected community of teams and partners. Today, its network of 360+ primary, emergency, and specialty hospitals across the U.S. cares for pets of all ages and health needs, while portfolio companies provide tools and technology that help veterinary teams work smarter and deliver better care. Thrive invests in its people—through mentorship, leadership programs, continuing education, and well-being initiatives—so teams can grow and feel supported. For pet owners, convenient solutions such as a mobile app, digital booking, Thrive Plus™ membership, HereFurYou Helpline, an online pharmacy, and flexible financial options make accessing quality care simpler—giving families the peace of mind their pets deserve.