Value Proposition & Marketing Research, AVP

About the role

Join Barclays as a Value Proposition & Marketing Research, AVP where you will be responsible for defining, refining, and communicating the organization’s customer value proposition while supporting strategic market and customer research priorities. You will develop and continuously refine the organization’s value proposition across products, segments, and channels. Translate customer needs, pain points, and aspiring positioning into clear, differentiated messaging. Partner with product, sales, and marketing teams to ensure consistent articulation of value across all touchpoints. Lead the creation of positioning frameworks, messaging internal structures, and proof points. This role bridges insights, strategy, and go-to-market execution to drive differentiation, customer engagement, and revenue growth.

Responsibilities

• Execution of qualitative and quantitative market research projects to gather data and insights to aid business decision making, presentation of findings to stakeholders, providing actionable recommendations.
• Development and maintenance of strong relationships with stakeholders to ensure market research projects are clearly delivering against business objectives and findings are impacting activity.
• Adherence to governance standards for data privacy and knowledge management.
• Budget management for insight-related activities, ensuring cost-effectiveness and a positive return on investment.

Requirements

• Experience with conducting customer and product research
• Survey design and development
• Advanced assessing techniques including conjoint analysis, MaxDiff, and TURF analysis
• Validated ability to leverage syndicated consumer research to generate actionable insights and inform strategy
• Demonstrated experience in business development, identifying growth opportunities and driving revenue expansion

Qualifications

• Experience developing credit card value propositions to drive customer growth and engagement

Skills

• Risk and controls
• Change and transformation
• Business acumen
• Strategic thinking
• Digital and technology

Benefits

This role is located in Wilmington, DE.

Pay

The salary range for this role is [Insert Range Here].

Schedule

The schedule for this role is [Insert Schedule Here].