V.P. of Growth & Community Engagement
Position Summary
The V.P. of Growth & Community Engagement is a key executive leadership role designed to support the Greater Missoula Family YMCA during a period of growth, transition, and expanding community partnership. This position provides strategic leadership for membership growth, retention, membership revenue, member experience, marketing, communications, community engagement, partnerships, special events, and shared-service operations.
Responsibilities
Provide leadership, supervision, coaching, and strategic direction for staff and functions supporting membership growth, community engagement, marketing, communications, events, outreach, and shared-service operations.
Lead and execute strategies that drive membership growth, retention, engagement, and revenue, using data, trends, and community insights to inform decisions and continuously improve performance.
Develop and implement systems and processes that strengthen the member journey and overall YMCA experience, with clear goals and measurable outcomes.
Strengthen the YMCA’s presence, relevance, and impact across all communities served by building and maintaining strategic relationships with businesses, schools, nonprofits, government agencies, and community partners.
Provide strategic oversight for marketing, communications, storytelling, outreach, and promotional efforts, ensuring consistent messaging and effective communication across all programs, services, and partner communities.
Shape, review, and approve marketing strategies and campaigns across multiple departments, programs, locations, and partner communities to ensure they are aligned with growth goals, brand standards, audience needs, and organizational priorities.
Lead and support community events, outreach initiatives, public engagement opportunities, and organizational campaigns, ensuring alignment with strategic goals and measurable impact.
Foster cross-department collaboration to maximize participation, engagement, and community reach, evaluating success through clear performance indicators.
Cultivate a culture of accountability, collaboration, innovation, and continuous improvement while developing staff and leaders through coaching, mentorship, and clear expectations.
Ensure alignment and effectiveness of shared-service and multi-community initiatives, leading and supporting cross-departmental collaboration initiatives.
Qualifications
Bachelor's degree in Business Administration, Marketing, Communications, Nonprofit Management, Community Development, or a related field; equivalent experience may be considered.
Progressive leadership experience in membership, operations, marketing, communications, community engagement, business development, nonprofit leadership, or a related field.
Demonstrated experience supervising/leading teams, managing projects, and achieving measurable organizational outcomes.
Experience utilizing data, metrics, and performance indicators to guide decision-making and strategy.
Experience managing budgets and departmental planning.
Strong staff management/relationship-building, communication, and leadership skills.
Ability to effectively manage multiple priorities, departments, locations, and stakeholders.
Commitment to the YMCA mission, values, and culture.
Preferred
YMCA leadership experience.
Experience supporting multi-site operations, shared services, partnerships, or organizational growth initiatives.
Experience with membership-based organizations and customer experience strategies.
Familiarity with Daxko, CRM systems, marketing platforms, and data reporting tools.