User Acquisition, Creative Strategy Manager

Key Responsibilities

• Create and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in partnership with the Senior Manager, Content Strategy.
• Translate business goals, product launches, and sports seasonality into clear, actionable creative roadmaps.
• Brief and scale high-impact concepts primarily across static, dynamic, and playable formats.
• Execute against the creative testing roadmap using a build-measure-learn approach.
• Design and run experiments to identify winning creative variables (messaging, formats, audiences).
• Use performance data to rapidly iterate and scale top-performing concepts.
• Lead day-to-day creative development, including briefing, production, feedback, and delivery.
• Support and help lead in-person creative shoots, including working with high-profile talent, guiding on-set execution, and ensuring outputs align with performance goals.
• Manage relationships with external creative and media agencies, including scope, timelines, and output quality.
• Increase creative volume and velocity while maintaining high performance standards.
• Willingness to travel for shoots throughout the year, including occasional weekend work based on production schedules.
• Cross-functional Collaboration:
• Partner with Digital Acquisition, Product Marketing, Creative, Analytics, Product, and Legal teams to align on strategy and execution.
• Act as a key point of contact for acquisition creative across internal and external stakeholders.
• Performance & Reporting:
• Define and track KPIs to measure creative effectiveness (e.g., CPA, CPI, CTR, CVR).
• Deliver clear, data-driven insights and recommendations to leadership.
• Identify new opportunities through industry trends, platform changes, and emerging technologies.

Qualifications

• 5+ years of experience in performance marketing, creative strategy, or growth marketing.
• Proven track record of developing and scaling creative that drives measurable user acquisition growth.
• Deep understanding of paid social and digital advertising platforms, including creative best practices by channel.
• Strong analytical mindset with experience using data to inform creative decisions and optimization.
• Experience executing creative testing frameworks and experimentation at scale.
• Hands-on experience working with creative production (in-house or agency).
• Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus.
• Familiarity with analytics and attribution tools (e.g., Tableau, AppsFlyer).
• Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail.
• Strong communication and stakeholder management skills, including experience presenting to senior leadership.
• Highly organized, proactive, and comfortable operating in a fast-paced environment.

Nice to Have

• Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps.
• Experience leveraging AI tools to accelerate creative ideation, production, and iteration.