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(USA) Senior Manager, Digital Media – Social Culture Strategy

Walmart · Hoboken, NJ · 2 wk ago
On-siteMarketing$108k–$216k/yrFull-time

Position Summary

As Senior Manager, Social Content Strategy, you will help shape how Walmart shows up in culture by leading the development of original-to-social, social-first storytelling that goes beyond trend participation to establish a distinct and ownable brand presence. This role is critical to evolving Walmart from a brand that effectively reacts to cultural moments on social to one that proactively leads them.

What you'll do

  • Lead the evolution of Walmart’s organic social content strategy across platforms including TikTok, Instagram, YouTube, Facebook, and X — with a focus on developing original, proactive social-first strategies that establish Walmart as a cultural leader

  • Define and champion Walmart’s original channel presence by creating ownable content frameworks, formats, and points of view that drive sustained cultural relevance beyond trend-based participation

  • Identify micro and macro cultural trends and determine Walmart’s unique role within them — clearly distinguishing when to react in real time versus when to proactively shape original social narratives or content series

  • Partner closely with retail category marketers to support business and merchandising priorities, and with brand and campaign teams to activate full-funnel initiatives through a social-first lens

  • Collaborate with internal creative teams and external agency partners to develop high-performing, platform-first creative — owning the social content process end-to-end, from strategic briefing and concept development through execution, launch, and performance analysis

  • Establish and evolve internal and external working relationships and processes that unlock more integrated, efficient, and impactful social content planning and execution

  • Provide social thought leadership across the organization, advocating for social-first ideas and helping stakeholders understand how original social content can advance both brand and business goals

Required Qualifications

  • Bachelor’s degree in marketing, business, or a related field, and 7+ years of experience in social media, content, or brand marketing (5+ years considered with exceptionally strong experience)

  • Deep expertise in social content and marketing strategy, with a strong understanding of platform nuances, emerging social trends, and creative best practices

  • Demonstrated experience personally owning social content development end-to-end, with a clear understanding of what it takes to concept, produce, and execute original social content at scale

  • Proven success leading culturally relevant social content and campaigns that build conversation, engagement, and brand affinity

  • Strong immersion in culture and entertainment, with a clear point of view on what is relevant now — and what is coming next

  • Exceptional organizational skills and the ability to lead multiple projects simultaneously, from strategy through execution, while pulling in the right partners at the right time

  • Exceptional executive communication and presentation skills, with the confidence to articulate strategic points of view, influence senior leaders, and balance compelling storytelling with data-backed insights

  • Demonstrated gravitas and ability to advocate for social-first and culturally ambitious ideas while gaining buy-in from executive leadership, internal partners, and external agencies

  • Adaptable and resilient mindset, with the ability to navigate evolving social platform algorithms, tools, and priorities in a fast-moving environment

Why You’ll Love This Role

  • You’ll have the opportunity to help define how one of the world’s most iconic brands shows up on social — shaping original content experiences that reach millions of customers every day, influence culture, and drive meaningful brand impact at scale

  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet

  • Health benefits include medical, vision and dental coverage

  • Financial benefits include 401(k), stock purchase and company-paid life insurance

  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting

  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more

  • The annual salary range for this position is $108,000.00 - $216,000.00

  • Additional compensation includes annual or quarterly performance bonuses

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications

  • Digital marketing (for example, affiliate marketing, display advertising)

  • Leading a cross-functional team

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