Senior Manager, Social Media Strategy

Responsibilities

• Set functional strategy for social media and ensure consistency in execution across subordinate teams.
• Drive development of policies, processes, and tools.
• Oversee large-scale social media projects.
• Support executive decision-making by delivering trusted social media strategy.
• Lead cross-functional initiatives.
• Serve as the accountable leader for budget, performance metrics, and outcomes across the social media function.
• Develop talent through coaching, mentoring, and stretch assignments to build technical and leadership bench strength.
• May perform other duties as assigned

Qualifications

• College/university degree and 10+ yrs work experience; 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
• Expertise in developing enterprise-wide data strategies that encompass data governance, quality, and accessibility to drive analytics initiatives.
• Proven track record in collaborating with various departments (e.g., IT, Marketing, Finance) to leverage data insights across the organization.
• Expertise in advanced social media techniques.
• Exceptional ability to present complex analytical findings to senior executives and key stakeholders in a clear and impactful way.
• Proven ability to lead, inspire, and manage diverse teams, fostering a collaborative culture.
• Strong analytical thinking and problem-solving capabilities to address complex business challenges.
• Exceptional verbal and written communication skills to interact effectively with executives, stakeholders, and teams.
• Expertise in leading teams through organizational change while maintaining productivity and morale.
• Ability to make informed, timely decisions that consider short- and long-term impacts on the organization.
• Proven ability to coach and develop team members to enhance their skills and career growth.

Desired Qualifications

• Bachelor’s Degree in Marketing, Communications, or the equivalent combination of education, training or experience.
• Master’s Degree in related field or equivalent combination of training, education and experience.

About the Role

Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Sets the strategic vision for the company’s social media presence, integrating it with broader marketing, communications, and business objectives.

Oversees multiple teams and cross-functional initiatives to drive brand awareness, audience growth, and reputation management.

Champions innovation, governance, and performance excellence across all platforms.

Acts as a senior representative of the brand in digital, media, and public-facing environments.

Generally, reports to AVP or other functional executive.

Benefits

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Navy Federal is a Fortune 100 Best Companies to Work For® and is recognized as one of the best places to work for veterans, military spouses, and tech workers.

For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.

Pay

You are paid within the salary range, based on your experience, location and market position.

Schedule

Monday - Friday, 8:00AM - 4:30PM

About Us

Navy Federal Credit Union is a financial cooperative serving more than 7 million members nationwide. We provide a wide range of financial services, including checking and savings accounts, loans, credit cards, and insurance products.

Location

820 Follin Lane, Vienna, VA 22180

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.

Disclaimers

Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume.