(USA) Senior Manager, Digital Media

Role Summary

The Senior Manager, Digital Media leads the execution of strategic digital marketing initiatives by overseeing campaign management, data analysis, and budget optimization. This role involves guiding cross‑functional teams, mentoring associates, and driving continuous improvement to enhance operational performance and business outcomes. The position requires collaboration with stakeholders to develop and implement effective digital media strategies while ensuring compliance with company policies and standards. The ideal candidate demonstrates strong leadership, analytical skills, and a commitment to delivering measurable results that support organizational growth and customer engagement.

About the Team

The Media Activation team manages biddable media across search, social, and display channels, focusing on mid and lower funnel strategies. They connect marketing plans to measurable business outcomes by executing media spend directly within platforms and optimizing against key performance indicators. The team emphasizes data‑driven decision‑making, campaign management, and budget oversight to maximize impact. Collaboration and mentorship are integral, fostering continuous improvement and strategic growth. This group plays a critical role in aligning digital media efforts with business goals, ensuring effective use of resources and delivering measurable results across multiple digital advertising platforms.

Responsibilities

• Lead the development and execution of digital media strategies to meet business objectives and enhance customer engagement.
• Manage multiple projects by coordinating cross‑functional teams, ensuring timely delivery and adherence to budgets.
• Analyze campaign performance data to optimize media spend and improve ROI across platforms including search, display, and social media advertising.
• Mentor and develop team members, fostering a collaborative and high‑performing work environment.
• Establish performance standards, monitor progress, and implement continuous improvement initiatives to drive operational excellence.
• Collaborate with stakeholders to align digital media plans with broader business goals and priorities.

Requirements

• Proven expertise in digital media strategy, campaign management, and budget oversight to drive impactful marketing initiatives.
• Strong proficiency in digital marketing platforms including Facebook Advertising, Google Ads, display, and search advertising.
• Demonstrated ability to analyze data and metrics to optimize campaign performance and inform strategic decisions.
• Experience leading and mentoring teams, fostering collaboration, and promoting continuous learning and development.
• Skilled in managing multiple projects, aligning priorities, and adapting plans to meet evolving business needs.
• Commitment to upholding ethical standards, compliance, and operational excellence in all activities.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or a related field and 3 years of experience in marketing or a related field, or 5 years of experience in marketing or a related field.

Preferred Qualifications

• Digital marketing experience (e.g., affiliate marketing, display advertising).
• Experience leading a cross‑functional team.

Benefits

• Competitive pay and performance‑based bonus awards.
• Health coverage: medical, vision, and dental.
• Financial benefits: 401(k), stock purchase plan, and company‑paid life insurance.
• Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short‑term and long‑term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit (tuition, books, and fees fully paid).
• Additional PTO/PPTO based on job classification and length of employment.

Pay

Annual salary range: $108,000.00 – $216,000.00. Additional compensation includes annual or quarterly performance bonuses and may include stock awards.

Location

221 River St, Hoboken, NJ 07030, United States.