US Retail Marketing Manager

The role

Serve as a strategic marketing lead and cross-functional partner between Sales and Creative teams, ensuring we deliver best-in-class trade materials and shopper campaigns across top accounts. Execute strategy, define priorities and timelines, collaborate with account managers, brokers and retail partners to ensure alignment.

Responsibilities

• Develop and deliver strategic briefs for shopper campaigns across programs like TPRs, Roundel, Costco MVM and Instacart, and oversee execution.
• Define asset strategy and content standards for sell-in decks, sell-through tools and retail collateral, ensuring materials support broader commercial objectives.
• Partner with design and sales to create sell sheets, shippers, shelf talkers, displays and other trade-facing assets.
• Analyze campaign results and suggest performance-driven improvements to boost rate of sale.
• Support omnichannel marketing across retail and digital platforms, making sure campaigns work hard both online and offline.
• Develop strategic briefs for internal teams, including creative, CRM and influencer, to deliver high-impact retail campaigns.
• Own and manage the US retail campaign calendar, aligning teams and tracking progress across Target, Costco, Walmart and more.
• Optimize ecommerce listings on retailer PDPs, advise on media planning strategy, and evaluate campaign effectiveness by tying marketing activity to sales and shopper engagement.

Requirements

This role is suited to someone operating at Manager level or below who is a sharp, analytical thinker and proactive doer. You’ll be commercially astute, comfortable making decisions, and bring a strong bias for action to keep things moving at pace.

• Background in food, wellness, healthy beverages, or ecommerce preferred – ideally with exposure to both retail and marketing.
• Experience working with retailer eCommerce sites such as Target and Costco.
• Skilled at project coordination - keeping multiple workstreams moving in sync.
• Strong organizational instincts – detail-oriented, deadline-aware, and good at spinning plates.
• Familiar with retail marketing tactics, shopper programs, and the mechanics of in-store execution.
• Comfortable briefing creative teams and giving clear, actionable feedback.
• Commercial mindset – you understand how brand and marketing drive sales.
• A clear communicator – written, visual, and verbal.

Qualifications

Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.

Skills

Not specified

Benefits

• 30 Paid Vacation Days PLUS Federal Holidays
• Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
• Paid Employee Referral Scheme
• Biannual events to celebrate success - Have you heard about Huelchella?

Pay

A competitive salary range of $100,000-$120,000 per annum depending on your skills and experience

Schedule

Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.