US Marketing Activation Lead - Nordica

Campaign Execution & Market Support

Execute seasonal marketing campaigns in alignment with NorAm GTM strategy and international brand direction.
Localize global campaign assets for retail, trade, and consumer use while maintaining brand consistency.
Manage campaign calendars, project timelines, and deliverables across U.S. marketing initiatives.
Lead coordination and execution of U.S. sales meetings, tradeshows, and brand events.

Retail & Trade Marketing

Lead execution of U.S. retail and trade marketing programs, including POP, SWAG, dealer support tools, and seasonal sell-in/sell-through materials.
Coordinate execution of CO-OP and Strategic Account marketing needs, including briefs, assets, timelines, and deliverables, in close partnership with Sales and the NorAm Marketing & Communications Manager.

Creative Coordination & Asset Management

Serve as the day-to-day lead with Nordica’s creative agency, managing briefs, timelines, reviews, and production flow.
Coordinate content and creative deliverables needed to support campaigns, retail activation, and events.
Own Nordica’s digital asset management process for U.S. marketing, including intake and organization of campaign and athlete imagery, ensuring assets are organized, accessible, and ready for use across teams and partners.

Cross-Functional Collaboration & Operational Support

Collaborate with the Marketing & Communications Specialist to ensure content readiness and executional alignment.
Partner with the National Competitions Manager to integrate athlete and grassroots activations into broader campaign programming.
Work cross-functionally with Sales, Product, and International Brand teams to support cohesive U.S. market execution and storytelling.
Track U.S. marketing spend, process vendor invoices, maintain accurate budget records, and support budget reporting for the NorAm Marketing & Communications Manager.