Marketing Enablement Lead- Marketing Audience Activation

Key Responsibilities

• Partner with Growth Marketing and Ops Ex teams to understand complex audience targeting requirements and campaign objectives.
• Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution.
• Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability.
• Consult with business partners to gather, evaluate, and document audience business requirements.
• Translate business needs into clear, actionable technical requirements for CIM Technology teams and Product Owners.
• Develop and support business technical designs for audience creation across customer lists and CIM platforms.
• Ensure audience solutions support accurate targeting, execution, compliance, and performance measurement.
• Carefully coordinate intake, prioritization, and management of new CIM data requests.
• Facilitate collaboration among business, technology, and data teams to evaluate and deliver new data capabilities.
• Maintain clear documentation, requirements traceability, and stakeholder communications throughout the request lifecycle.
• Monitor progress and drive timely delivery of data enhancements that support marketing and audience needs.
• Act as a central point of coordination between marketing, operations, product, and technology teams.
• Identify risks, dependencies, and potential impacts to campaign execution and proactively recommend solutions.
• Support continuous improvement efforts related to audience creation processes, data utilization, and campaign delivery.

Qualifications

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
• Competencies include Business Process Improvement, Collaborating, Decision Making and Critical Thinking, Effective Communications, Innovation, Marketing Function, Marketing Systems, Organizational Change Management, and Problem Solving.
• Roles at this level typically require a university/college degree, with 5+ years of industry-relevant experience.
• In lieu of a degree, a comparable combination of education, job-specific certification(s), and experience (including military service) may be considered.
• Education includes a Bachelor's degree.
• No required certifications.
• No required licenses.