Engagement Lead - Marketing AI

Primary Responsibilities

• Lead delivery oversight across client engagements spanning marketing automation, campaign orchestration, personalization, and customer data strategy, across technology stacks including but not limited to Salesforce Data Cloud and Marketing Cloud
• Serve as a senior client-facing advisor on marketing technology strategy, from discovery through solution design
• Partner with Sales and Strategy on GTM positioning, proposal development, and pricing for marketing automation engagements
• Stay current on the marketing technology landscape and identify where new platforms, AI capabilities, or approaches create client value, collaborating with our Center of Innovation on productization opportunities
• Represent the organization in client escalations, executive presentations, and business development conversations

Required Qualifications

• 8+ years of experience in marketing automation, martech, or personalization strategy and delivery, with progressively senior scope
• Hands-on experience with major marketing automation and CDP platforms (e.g., Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable tools such as Adobe Experience Platform, Braze, HubSpot)
• Track record of leading client-facing engagements from strategy through implementation
• Strong grasp of customer data strategy, segmentation, journey orchestration, and personalization at scale
• Comfort operating in regulated or complex verticals (Banking, Insurance, Retail, or similar) a plus
• Excellent communication skills, with the ability to move fluidly between executive strategy conversations and technical delivery detail
• Salesforce certifications (Marketing Cloud, Data Cloud, or related) a plus, not required
• Able to meet travel requirements, when applicable (potential for up to 20% travel)
• Able to work US Eastern Standard Time Hours