US Marketing Activation & Training Manager

Essential Functions

• Develops and executes the brand activation strategy for the US market, focusing on outdoor and running performance, ensuring alignment with global and regional strategies.
• Engages new and existing consumers through grassroots events, partnerships, and activations to enhance brand awareness, affinity, and market presence in key cities and outdoor hubs.
• Collaborates with internal teams, external partners, and local agencies to implement and manage marketing initiatives, trade activations, and consumer engagement plans, ensuring they align with KPIs and brand goals.
• Serves as the primary point of contact for outdoor and running activations, providing leadership for both internal teams and external stakeholders.
• Develops product training and education tools for DTC retail teams and wholesale sales associates to enhance product knowledge and sales efficacy.
• Led the planning, execution, and measurement of consumer and trade activations, ensuring effective use of budgets and delivering against defined.
• Amplifies brand presence by identifying and collaborating with relevant local and national partners, events, and consumer touchpoints to create meaningful connections with the outdoor and running communities.
• Works closely with global and regional brand teams, providing feedback during the marketing plan creation process and securing best practices for implementing global strategies in the US market.
• Manages budgets effectively, prioritizing high-impact projects that engage target consumers while driving brand visibility and growth.
• Analyzes the US outdoor and running consumer landscape to identify new opportunities for impactful brand activations and campaigns.

Qualifications

• Bachelor's degree in marketing or related field required
• Five to six (5-6) years of related experience and/or training in brand marketing, event management and product education/training tool development.

Knowledge, Skills, and Abilities

• Passionate about the outdoors and running.
• Existing knowledge or desire to understand outdoor and running sport and the culture surrounding it.
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).
• Strong interpersonal and communication skills with a high level of strategic thinking.
• Strong negotiation skills and ability to present effectively to groups at all organizational levels.
• Ability to exercise independent judgment and decision-making skills.
• Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines.
• Ability to maintain a professional attitude in fast-paced, changing environments.

Why Work at KEEN

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.