US Channel Marketing Manager

About the role

The Channel Marketing Manager will lead the development and execution of integrated marketing campaigns, driving growth and success in key distribution channels such as RIAs, broker-dealers, and wirehouses. This role requires a proven track record of developing and executing multi-channel marketing strategies, with experience in investment management marketing or distribution.

Responsibilities

• Lead the planning and execution of integrated marketing campaigns aligned to channel priorities
• Define channel-specific marketing approaches, including target audiences, messaging, and campaign strategies, in collaboration with Marketing and Business Development
• Partner with digital, social, creative and content teams to deliver cohesive, cross-channel campaigns
• Work closely with National Accounts and Sales to support platform initiatives, partner campaigns, and advisor outreach
• Serve as the primary point of contact for advisory channel marketing needs, ensuring alignment across stakeholders
• Support and enhance sales enablement efforts, including content development, effective use of tools such as Seismic and LinkedIn, and ensuring the delivery of campaign intelligence to support sales efforts
• Maintain compliance submission and approval processes for marketing materials at sponsor firms' compliance
• Track and analyze campaign performance, providing relevant insights and recommendations to improve effectiveness
• Contribute to the development of reporting systems that track progress against engagement and business objectives

Qualifications

• Proven track record of developing and executing integrated, multi-channel marketing strategies within channels (RIA, broker-dealer, wirehouse)
• Bachelor’s degree in Marketing, Communications, or a related field. Equivalent professional experience is also acceptable
• 7–10+ years of experience in investment management marketing or distribution. Experience with separately managed account distribution is preferred
• Demonstrated ability to manage campaigns, priorities, and stakeholders in fast-paced settings. Highly organized and attentive to detail
• Experience partnering with Sales and National Accounts to support distribution initiatives, advisor engagement, and growth objectives
• Solid understanding of channel dynamics, including platform relationships and advisor-facing marketing approaches
• Working knowledge of marketing and compliance requirements when executing campaigns with wirehouses and broker-dealers
• Experience using marketing and sales enablement tools such as Microsoft Dynamics, HubSpot, Seismic, and LinkedIn. Ability to leverage data and analytics to inform decision-making