UPLIZNA gMG HCP Marketing, Manager

Responsibilities

• Lead the development and execution of strategic HCP marketing initiatives that accelerate adoption and continued growth of UPLIZNA in gMG.
• Develop high-impact promotional resources across personal and non-personal channels, including visual aids, leave-behinds, digital assets, rep-triggered emails, video content, peer-to-peer materials, and congress resources.
• Partner closely with Sales Training to develop field training, National Sales Meeting content, POA materials, and execution plans that enable exceptional customer engagement.
• Contribute to annual brand planning by translating customer insights, competitive intelligence, and market dynamics into actionable marketing strategies and tactical plans.
• Continuously evaluate marketplace trends, customer feedback, and field insights to optimize promotional strategy and identify future growth opportunities.
• Partner with Medical Affairs, Medical Marketing, Regulatory, Legal, Market Access, Global Marketing, Market Research, Sales, Training, Digital, and other cross-functional partners to successfully execute commercial initiatives.
• Lead materials through the Material Approval and Compliance (MAC) review process, partnering with Regulatory, Legal, Medical, and cross-functional stakeholders to ensure timely approval and high-quality promotional execution.
• Effectively manage multiple agency partners, project timelines, budgets, and competing priorities while delivering high-quality execution.
• Support onboarding and development of new team members and contribute to a collaborative, high-performing team culture.

Qualifications

• Bachelor's degree required; MBA preferred.
• Demonstrated pharmaceutical, biotechnology, or healthcare commercial experience.
• Strong marketing competencies, including brand strategy, customer segmentation, insight generation, campaign development, omnichannel engagement, and tactical execution.
• Demonstrated ability to influence and lead highly matrixed cross-functional teams.
• Excellent communication, presentation, and executive influence skills.
• Strong strategic thinking, analytical, and project management capabilities.
• Able to translate complex information into clear, customer-focused marketing strategies.
• Experience managing multiple priorities, agency partners, and cross-functional stakeholders in a fast-paced environment.