Jobs · OTHR · Indiana

Universal & Canadian Tooth Numbering

Smile Insider · North Township, IN · 4 days ago
OTHRFull-time

About the role

The role involves managing the digital marketing strategy for a network of dental clinics, focusing on SEO services including local SEO, On-page SEO, link building, web development, and pay-per-click advertising.

Responsibilities

  • Develop and execute SEO strategies to improve online visibility and drive organic traffic to dental clinics' websites.
  • Optimize local listings and conduct keyword research to enhance search engine rankings.
  • Create and implement on-page SEO tactics such as meta tags, alt text, and internal linking.
  • Build high-quality backlinks through outreach campaigns and partnerships.
  • Design and develop responsive websites tailored to meet the needs of dental clinics.
  • Manage PPC campaigns to increase website traffic and conversions.
  • Monitor and analyze campaign performance using tools like Google Analytics and SEMrush.
  • Collaborate with dental clinics to gather content ideas and ensure SEO best practices are followed.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 3 years of experience in digital marketing, preferably in the healthcare sector.
  • Strong understanding of SEO principles and best practices.
  • Experience with Google Analytics and SEMrush.
  • Excellent writing skills and ability to produce engaging content.
  • Proficiency in HTML, CSS, and JavaScript.
  • Ability to work independently and manage multiple projects simultaneously.

Qualifications

  • Knowledge of dental industry terminology and best practices.
  • Experience with dental-specific SEO techniques.
  • Understanding of dental practice operations and patient care.

Skills

  • SEO optimization
  • Content creation
  • Link building
  • Website development
  • PPC management
  • Analytics and reporting

Benefits

  • Competitive salary package
  • Flexible working hours
  • Professional development opportunities
  • Health insurance benefits

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time position with flexible working hours.

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