UNIV-Director of Marketing & Student Recruitment, College of Nursing

Strategic Marketing, Brand & Enrollment Leadership

• Lead the development and execution of comprehensive strategic marketing, communications, and enrollment initiatives that support institutional growth and advance the College’s mission and reputation.
• Develop integrated campaigns designed to increase awareness, engagement, and enrollment across all academic programs and target audiences.
• Provide leadership in market positioning, audience segmentation, competitive analysis, and campaign effectiveness to support strategic growth opportunities.
• Utilize enrollment trends, workforce data, and market research to identify opportunities for program expansion and recruitment optimization.
• Partner with College and University leadership to align marketing and recruitment strategies with institutional priorities.
• Oversee departmental planning, resource allocation, budget management, and performance metrics to ensure operational effectiveness and measurable outcomes.
• Lead cross-functional collaboration across academic divisions and administrative units to ensure consistent messaging and coordinated strategic initiatives.

Digital Strategy & Brand Experience

• Provide strategic oversight for the College’s digital ecosystem, including website strategy, user experience, SEO, paid digital advertising, social media, email marketing, and emerging digital engagement platforms.
• Lead efforts to strengthen the College’s digital brand presence and optimize prospective student engagement across all channels.
• Oversee the development and execution of website architecture, content strategy, and digital storytelling initiatives that support enrollment growth and institutional visibility.
• Ensure consistent brand identity and messaging across all digital and print platforms.
• Lead and mentor the marketing and communications team responsible for website management, creative services, graphic design, photography, and social media operations.
• Foster innovation, collaboration, and professional development within the team while implementing industry best practices and performance standards.

Strategic Enrollment & Recruitment Leadership

• Provide strategic leadership for recruitment operations and enrollment initiatives across all academic programs in collaboration with the Assistant Dean for Student Affairs, program leadership, and faculty.
• Develop and implement data-driven recruitment strategies designed to support enrollment growth goals in a competitive higher education marketplace.
• Analyze enrollment trends, applicant behavior, yield data, and market demand to inform recruitment planning and improve conversion outcomes.
• Oversee the development and evaluation of recruitment communication plans and outreach strategies tailored to individual programs and target audiences.
• Guide CRM strategy and recruitment technology utilization to improve prospective student engagement, communication workflows, and enrollment pipeline management.
• Represent the College in high-level recruitment and partnership initiatives as needed.
• Supervise recruitment leadership staff and cultivate a collaborative, service-oriented, and high-performing recruitment culture focused on student experience and enrollment success.

Strategic Communications & Reputation Management

• Lead the College’s strategic communications and public information efforts to enhance institutional visibility, reputation, and stakeholder engagement at the regional and national levels.
• Develop long-range communication strategies that support academic excellence, research prominence, alumni engagement, and workforce impact.
• Oversee the creation and dissemination of marketing and communication materials including publications, media relations, digital content, news releases, feature stories, promotional campaigns, and executive messaging.
• Ensure messaging aligns with institutional priorities and reinforces the College’s brand identity and strategic goals.
• Collaborate with advancement and alumni relations leadership to support development communications, donor engagement initiatives, and alumni storytelling strategies.
• Maintain awareness of emerging trends and best practices in higher education marketing, healthcare communications, and enrollment management.

Leadership, Collaboration & Governance

• Serve as a strategic advisor and active participant on College and University committees related to marketing, communications, enrollment, branding, and strategic growth initiatives.
• Build collaborative partnerships across academic and administrative units to advance institutional priorities and improve organizational effectiveness.
• Ensure compliance with University brand standards, communication policies, accessibility standards, and applicable regulations across all marketing and communication channels.
• Promote a culture of innovation, accountability, collaboration, and continuous improvement within the department.