Marketing and Admissions Director

About This Role

We are looking for a driven, personable, and results-focused Marketing & Admissions Director to grow our census and lead our admissions process. You will build referral relationships in the community, manage every inquiry from first call to move-in, and be the face of our facility to hospitals, discharge planners, case managers, and families. If you love sales, thrive on relationships, and want to make a real impact in long-term care — this role is for you.

What We Offer

• Benefits for Full-Time Staff Include: Medical, Dental, Vision and Prescription Drug Insurance.
• 401(K) with company match
• PTO
• Virtual Doctor Visits - Telehealth
• Flexible Spending Account (FSA)
• Life and AD&D Insurance
• Disability Insurance
• KISx Card (surgery and imaging program)
• Tuition Reimbursement
• Daily Pay Available
• Fun, Creative, and Mission-driven work environment
• Supportive leadership that values your ideas

What You'll Do

• Develop and execute a proactive census development plan targeting skilled nursing, long-term care, and assisted living referral sources
• Build and maintain relationships with hospital discharge planners, case managers, social workers, physicians, and managed care organizations
• Conduct regular in-person sales calls, facility tours, and presentations to referral sources and prospective residents and families
• Respond to all referrals and inquiries same day — urgent referrals within one hour
• Screen referrals for clinical and financial appropriateness with the DON and Business Office
• Manage the full admissions process from inquiry through move-in including paperwork and room coordination
• Maintain and grow occupancy by monitoring census by payer mix daily and developing strategies
• Manage the facility's digital presence including website, Google Business profile, and online reviews
• Plan and execute community events, open houses, and referral appreciation programs
• Track and report census, referral, and conversion data to the Administrator weekly

Requirements

• Minimum 2 years of healthcare sales, marketing, or admissions experience — long-term care or post-acute experience strongly preferred
• Established relationships with local hospital discharge planners and case managers preferred
• Strong knowledge of Medicare, Medicaid, and managed care payer sources
• Experience with CRM or admissions tracking software — PointClickCare or Enquire a plus
• Excellent interpersonal, presentation, and relationship-building skills
• Self-motivated and comfortable working in a performance-driven environment
• Valid driver's license and reliable transportation required
• Professional appearance and confident, credible presence in the community