Undergraduate Engagement Strategist

Job Summary

The Undergraduate Engagement Specialist will work with the Wisconsin School of Business Marketing and Strategic Communications team as the primary strategist of communications to current students within the undergraduate program. This position will collaborate with WSB Undergraduate Program offices to market all programs and services to current admitted, certificate, and pre-business undergraduate students. This person will build and execute communication plans, including writing, editing, and publishing content for a variety of channels to deliver important messages to students and to strengthen the Trusted to Lead brand within the program. This position will manage the undergraduate social media channels, including the @wisconsinbusinessbadgers Instagram channel, inclusive of content planning, content creation, posting, community management, and analytics tracking. The person will oversee the undergraduate social media and design intern and the undergraduate social media ambassadors.

Key Job Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Department

Department: Wisconsin School of Business, Marketing and Strategic Communications

Compensation

Compensation: The minimum salary for the position is $65,000. Actual starting salary will be based on experience and qualifications. The employee in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Benefits information can be found at (https://hr.wisc.edu/benefits/).

Required Qualifications

• Minimum 2 years of social media management in higher-education
• Knowledge of the student experience and communication needs of a business school

Preferred Qualifications

• Hands-on experience conceptualizing, filming, and editing high-engagement short-form video content tailored for platforms such as TikTok, Instagram Reels, and YouTube Shorts (proficiency with CapCut, Adobe Premiere Pro, or native platform editing suites preferred)
• Proficiency with visual design platforms like Canva or Adobe Express
• Experience training, scheduling, and supervising student staff, including task delegation, content review, and ongoing mentorship, and collaborating with a cross-functional team

Education

Education: Bachelor’s degree Required; focus in marketing or related field