Engagement Strategist

About the role

Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19M lives across both Medicare and Commercial plans, our platform helps patients navigate their benefit, identifies savings opportunities and connects patients to more affordable medication options. The Engagement Strategist sits in our Product organization and partners closely with Product Managers and cross-functional teams to develop customer journeys and multi-channel outreach strategies across email, SMS, web, mobile, and direct mail that increase awareness, adoption, and meaningful behavior change. The ideal candidate is a curious, big-picture thinker who understands marketing and communications but wants to work more deeply within product, using member insights and engagement data to shape solutions, test and optimize experiences, and turn ambiguous concepts into actionable plans.

Responsibilities

• Design and manage end-to-end member engagement strategies across the healthcare journey, including awareness, prescription savings, care navigation, medication adherence, and condition management
• Partner with Product Managers during product discovery and planning to define engagement strategies, customer journeys, and adoption approaches before development begins
• Develop customer journey maps, channel strategies, campaign architectures, and activation plans that support product adoption and member engagement goals
• Build, launch, test, and optimize multi-channel engagement campaigns across email, SMS, web, mobile, and direct mail channels
• Analyze campaign, adoption, and engagement metrics to identify opportunities for improvement and recommend data-driven enhancements
• Collaborate with Analytics teams to develop reporting and measurement frameworks that provide actionable insights into member behavior and engagement performance
• Partner with Product, Engineering, Operations, Client Success, and Commercial teams to ensure engagement strategies are effectively implemented and optimized
• Present engagement strategies, journey designs, and performance insights to internal stakeholders and external clients
• Identify opportunities to improve member experiences, increase adoption, and support business objectives through new engagement programs and initiatives
• Manage relationships with external vendors and partners supporting engagement initiatives and campaigns

Requirements

• Bachelor’s degree or equivalent professional experience, and typically requires 4+ years of experience in engagement strategy, customer experience, lifecycle marketing, product marketing, healthcare communications, or a related field
• 2+ years of experience developing and optimizing multi-channel engagement programs utilizing at least three communication channels (e.g., email, SMS, web, mobile applications, or direct mail)
• 2+ years of experience analyzing engagement, campaign, adoption, or customer behavior metrics and applying findings to improve outcomes
• 2+ years of experience partnering with Product Management, Technology, Analytics, or Operations teams in a cross-functional environment
• Experience managing multiple concurrent projects with competing priorities and deadlines
• Experience presenting recommendations, strategies, and results to stakeholders at multiple organizational levels
• Proficiency with Microsoft Excel, PowerPoint, and Word in a professional environment
• Experience using customer relationship management (CRM), marketing automation, or engagement technology platforms

Preferred Skills / Experience

• Experience in healthcare, pharmacy, health technology, benefits administration, patient engagement, or consumer health industries
• Experience working within a product organization or Agile product development environment
• Experience with Salesforce, Salesforce Marketing Cloud, or similar marketing automation platforms
• Experience developing customer journey maps and personalization strategies
• Experience supporting product launches, adoption initiatives, or customer onboarding programs
• Experience working with external agencies, consultants, or strategic partners
• Familiarity with A/B testing, segmentation strategies, and campaign performance optimization methodologies

Success Measures

• Product adoption and utilization rates
• Member engagement and activation performance across communication channels
• Campaign effectiveness and conversion outcomes
• Customer journey completion and engagement metrics
• Delivery of engagement initiatives aligned to product launch timelines
• Improvements in member experience and behavior-change outcomes
• Stakeholder satisfaction and cross-functional execution effectiveness

Pay

Our Base Pay Range for this position is $89,800 – $149,600. McKesson’s total rewards package is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.