TVAD Strategist

Key Responsibilities

• Client-Centric Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade-offs in plain language.
• Lead day-to-day client strategy and execution; present growth-focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach).

The Tinuiti Way

• Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi-channel understanding.
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.
• Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale.
• Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools.
• Data & Measurement-Driven Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time-series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior stakeholders.
• Explain model caveats when recommending changes; support the health of data/ops.

Mindset

• Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low-quality inventory, overlap)
• Help your Pod adopt better ways of working.
• Greatness attracts greatness: Keep improving your craft; embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership: Move fast, cut waste, and own the result end-to-end.

Professional & Technical Qualifications

• Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end-to-end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.
• Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.
• Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention.
• Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.
• Strong communication: Client-ready storytelling; clear expectation-setting; effective partner to Econometrics, Creative, channel teams, and Client Leadership.

Hiring Salary Range

We are offering a hiring salary range of $90,000 - $100,000 for this role. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.