TVAD, Strategist

Key Responsibilities

• Serve as the team's DV360 subject matter expert by developing campaign strategy, remaining hands-on in the platform, and guiding specialists across streaming TV/CTV, online video, digital audio, and programmatic display.
• Develop and execute YouTube campaigns using both auction and reservation-based buying methods, selecting the appropriate approach based on campaign objectives.
• Combine deep DV360/GMP expertise with broader TVAD channel knowledge—including audience strategy, inventory quality, frequency management, and brand safety—to build full-funnel media plans.
• Mentor team members by reviewing campaign builds and optimizations to ensure quality, consistency, and strategic alignment.
• Apply knowledge of Supply Path Optimization (SPO) to improve inventory quality and buying efficiency.
• Collaborate with client leadership, media investment, creative, and cross-functional teams to align execution with broader campaign objectives while documenting and sharing DV360 best practices.

Platform & Product Expertise

• Maintain advanced, hands-on knowledge of DV360 campaign setup, optimization, audience targeting, inventory management, bidding strategies, PMPs, and brand safety tools.
• Manage YouTube activation across both auction and reservation campaign types, understanding the strengths and trade-offs of each.
• Utilize platform capabilities to optimize performance while maintaining brand safety and delivering measurable business outcomes across streaming TV, audio, and display.
• Contribute feedback to improve internal processes, reporting, and platform best practices.
• Maintain working knowledge of additional DSPs, including The Trade Desk and Nexxen, to support cross-platform recommendations.

Data & Measurement

• Understand how Mobile Measurement Partners (MMPs) integrate with DV360 and Campaign Manager 360 (CM360) to support reporting and attribution.
• Build and maintain reporting that connects DV360 and CM360 data to client KPIs, ensuring accurate measurement across TV, video, audio, and display channels.
• Communicate campaign performance, attribution methodologies, and optimization recommendations clearly to both internal teams and clients.