Strategist

Landor is looking for a Strategist to join our Chicago studio. Could this be you? We are Landor, part of WPP World-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category. We make brands more valuable and less vulnerable. We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes. Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design). About WPPWPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. What you’ll doPartners with internal teams and, where relevant, WPP partners, to lead research design, execution, and analysisExperience the principles of BrandAsset Valuator and can pull out basic dataGains and maintains in-depth understanding of client’s business and industryMakes the most of AI to maximize knowledge, inspiration and efficienciesOwns the development of the client strategic deliverable by developing hypotheses, conducting analyses, and collaborating with colleaguesCollaborates on steroids with multidisciplinary teams (working closely with the creative lead, client lead and brand performance lead, as well as any required expertise or specialist) to identify client needs, articulate the story, develop recommendations, and presents to clients to gain buy-inLeads the writing and development of high-quality delivery such as integrated client presentationsGenerates strategies that inspire award-winning (D&AD, The One Show, and Cannes Lions), breakthrough (talked about in the media and the industry) and impactful workPartners with others to map out and pursue opportunities to grow current client relationshipsLeads development of POVs for pitches and outbound new business effortsFosters communication and cohesion between internal teams and disciplinesProvides mentoring and on-the-job training for junior level talent.Responsible for individual performance management of direct reports, including continuous conversations and interim reviewsUnderstanding of and commitment to targets and budget allocations What you’ll need 5–8 years in brand strategy at a design-led agency, branding consultancy, or CPG-focused shop, or client-side brand experience with agency-quality strategic craftGenuine CPG fluency — you understand penetration, mental and physical availability, category entry points, and why the answer to most CPG growth questions is "more buyers," not "more loyalty"Practical experience with semiotics and category code analysis; you can do it, not just define itPackaging strategy experience, including audit methodology and shelf-impact assessmentStrong positioning and value proposition craftA real relationship with design; you know how to brief creative teams and how to give feedback that improves work rather than flattening it The salary for this position at the time of this posting may range from $65,000 to $85,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.