Transportation & Transit Communications Manager

Key Responsibilities

• Develop and lead large-scale public education campaigns related to transportation safety and transit awareness.
• Manage multi-channel marketing strategies including digital, print, radio, out-of-home, and grassroots outreach.
• Collaborate with stakeholders such as the Department of Transportation, transit agencies, law enforcement, advocacy groups, and community partners.
• Conduct research, message testing, and audience segmentation to inform campaign strategy.
• Oversee creative development, including messaging visuals, and media placement.
• Track campaign performance, analyze data, and optimize for impact and reach.
• Lead project planning, timelines, budgets, and vendor coordination.
• Facilitate community engagement, outreach events, and public education initiatives.
• Ensure compliance with client and regulatory requirements on all campaigns.

Requirements

• 5+ years of experience in marketing, communications, or public relations, with at least 2 years focused on transportation, public safety, or behavioral change campaigns.
• Demonstrated experience managing public awareness efforts around topics such as seatbelt use, safe driving, public transit ridership, pedestrian/cyclist safety, or similar.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Experience working with government agencies, transportation departments, or transit authorities a plus.
• Knowledge of marketing analytics tools and campaign performance metrics.
• Passion for transportation safety, equity, and sustainability.
• Familiarity with Vision Zero, Safe Streets initiatives, or FTA/FTA-funded programs.
• Experience with multilingual or culturally competent campaign development.
• Creative direction or experience working closely with designers and media teams.
• Crisis communications or media relations experience.