Tradeshow & Marketing Coordinator

About the role

Nevco Sports, LLC is seeking a Tradeshow & Marketing Coordinator for its Edwardsville, IL office. This role involves owning the end-to-end execution of Nevco's tradeshows and sponsorships, from logistics and shipping to lead capture and post-show reporting.

Responsibilities

• Coordinate and execute 80+ annual regional and national tradeshows (registrations, logistics, shipping, reporting and on-site needs) across Nevco Sports and Nevco Brands (FanZone Scoreboards, Nevco Media Group, and Hometown Live).
• Own and maintain the annual master tradeshow calendar, keeping Sales and Marketing aligned on commitments and deadlines.
• Manage and track all tradeshow-related expenses (registrations, shipping, warehousing, furnishings, supplies, equipment) against budget.
• Proactively communicate key tradeshow dates, schedules and logistics updates to Sales Reps with enough lead time to prepare and lead follow-up expectations.
• Pack and ship all UPS tradeshow equipment (ranging 2–50 lbs); coordinate with the Shipping Manager on LTL freight for larger demo equipment.
• Schedule and track return/forward shipment of tradeshow equipment through LTL Website.
• Recertify incoming equipment in a timely manner at office or warehouses; coordinate recertification of larger demo units with the service team.
• Build and manage lead-capture campaigns and landing pages in Salesforce and Pardot for each show.
• Report on lead volume, quality, and tradeshow ROI to Sales and Marketing leadership each quarter - closing the loop between show spend and pipeline impact.
• Source and manage vendors for booth backdrops, signage, giveaways, and other show assets.
• Track and manage all corporate sponsorships, including fulfillment of sponsorship deliverables.
• Aid in collecting install photos and customer testimonials for marketing channels.
• Maintain marketing collateral for all shows, ensuring relevant and current collateral is sent.
• Manage product spec sheets, ensuring they are up to date and on the website - working with Sales and Engineering to update as products change.
• Manage all coding and expensing of the Nevco marketing credit card.
• Aid in ad hoc projects as directed by the Director of Marketing.

Core Competencies

• Organization & Planning – Proactively plans activities and resources; meets deadlines with clear, accurate work.
• Judgment & Decision-Making – Analyzes problems and applies sound judgment on behalf of the company.
• Cross-Functional Relationships – Works effectively across departments and through others to get things done.
• Urgency & Adaptability – Communicates and executes with urgency; embraces change and shifting priorities.
• Ownership & Follow-Through – Treats show budgets, equipment, and lead data as their own — tracks results and reports out without being asked.