Trade & Promotions Manager

Promotions & Campaign Management

• Solicit, evaluate, and manage promotional partnerships and cross-promotions
• Develop and maintain the promotional calendar across advertising, digital, social, and in-park activations
• Work directly with partners to negotiate value, assets, timelines, and deliverables
• Cookordination with Marketing to integrate promotions into broader campaigns
• Track performance and ROI of all promotions

Trade Partnerships & Sales Development

• Build and maintain strong relationships with local businesses, tourism bureaus, tour operators, OTAs, and group business partners
• Develop and execute the annual Sales Plan to support revenue and attendance goals
• Establish and maintain Rate Tiers across trade segments (local businesses, wholesale, group, OTA, T&T)
• Create, manage, and update ticket types tailored for trade channels
• Possess new business opportunities, conduct outreach, and grow the trade partner network

Contracting & Ticketing Operations

• Develop comprehensive trade contracts, including rates, terms, performance expectations, and marketing commitments
• Lead the process to begin contract signings and manage partner onboarding
• Oversee approval workflows, legal review, and documentation
• Manage trade ticket fulfillment and begin issuing tickets to authorized partners

Trade Marketing & Materials

• Oversee the development and distribution of park brochures, ensuring timely placement in regional visitor centers, hotels, and partner locations
• Create and maintain sales materials, including presentations, one-sheets, rate cards, partner toolkits, and trade-specific digital assets
• Set and manage Sales Materials Targets & Timelines

Industry Engagement & Trade Shows

• Join and maintain memberships in Key Trade Organizations & Associations
• Attend Annual Tourism Events representing the park professionally
• Exhibit at key industry events and trade shows

Planning, Forecasting & Reporting

• Prepare a Contingency Plan including alternative rates, backup partners, and potential market segments for quick rollout if needed
• Collaborate with internal teams (Marketing, Senior Leadership, Operations) to ensure trade initiatives align with park goals
• Build and maintain Sales Reporting
• Provide regular updates to leadership regarding progress toward milestones and trade channel performance

Required Qualifications

• 3–5+ years experience in tourism, attractions, hospitality, travel trade, or related industry
• Proven track record in relationship management and B2B sales
• Experience working with OTAs, T&T operators, travel agencies, or group sales is strongly preferred
• Strong communication, negotiation, and presentation skills
• Ability to attend events, trade shows, and partner meetings (some travel required)
• Organized, detail-oriented, and capable of managing multiple priorities

Preferred / Desired Experience

• Experience in theme parks, attractions, water parks, or live entertainment strongly preferred
• Familiarity with guest-facing environments
• Experience supporting launches, seasonal campaigns, or high-attendance events
• Comfort working outdoors, around crowds, and during peak operational days