Trade Sales Manager

Summary

This position reports to the Director – Category Sales – MegaMex and is accountable for leading the commercial strategy and business performance of the assigned brand portfolios, delivering sustainable sales growth, profitability, and market share gains through strategic planning, cross-functional leadership, and customer-focused execution. Additionally, as part of the MegaMex Long Range Plan (LRP), this role is responsible for advancing Herdez, one of the organizations three Mega Brands, through winning customer strategies, profitable growth, and market expansion to strengthen MegaMex's long-term growth platform.

Responsibilities

• Owns and champions the national strategy, performance, and long-term growth agenda for the assigned sauces categories and brands.
• Leads the strategic planning process by partnering with marketing to develop and execute brand strategies that deliver sustainable top-line growth, market share gains, and profitability objectives. Leverage expertise in consumer trends, category dynamics, customer and shopper insights, and competitive intelligence to influence business decisions.
• Develops and manages annual operating/sales plans (AOP), volume targets, and trade investment strategies, ensuring alignment across customers, channels, and organizational growth priorities while maximizing return on investment.
• Serves as the primary commercial leader and connector between the Retail Sales organization and MegaMex cross-functional partners, driving alignment among Retail Leadership, Field Sales, Revenue Growth Management, Brand Analytics, Marketing, and Sales Strategy teams.
• Partners closely with Sales leadership and customer teams to translate brand strategies into winning customer plans, support high-impact customer negotiations, and unlock growth opportunities across key retail accounts.
• Optimizes trade investment and resource allocation to drive profitable growth, improve investment effectiveness, and achieve financial and brand performance objectives.
• Leads forecasting and business planning activities for volume, net sales, trade spend, and gross margin across the assigned portfolio. Actively influence the Integrated Business Planning (IBP) process by identifying risks, opportunities, and actions necessary to deliver business commitments and 18-month volume projections.
• Creates and deploys insight-driven, field-ready selling solutions that translate category, shopper, and consumer insights into actionable growth strategies. Equips field teams with compelling category visions, selling stories, and growth platforms that strengthen customer partnerships and accelerate category leadership.
• Monitors business performance and proactively identifies opportunities and risks, recommending strategic actions that improve execution, strengthen customer engagement, and deliver against annual operating objectives.

Qualifications

Required

• Bachelor's degree or equivalent experience.
• 4+ years of Sales/Marketing/Sales Strategy experience.
• Strong analytical skills.
• Pattern of initiative.
• Highly developed interpersonal skills.
• Ability to work effectively in a diverse team environment.
• Strong persuasive skills.
• Strong written and verbal communication skills.
• Excellent time management skills.
• Ability to work independently.
• Strong leadership skills.
• Applicants must not now, or at any time in the future, require sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Preferred

• National Category Sales Manager or similar experience.
• Sales experience across multiple sales channels.
• 5+ years of Sales/Marketing/Sales Strategy experience.

Pay

The base hiring pay range for this role is between $111,550 – $156,175 per year, with actual base pay dependent upon job-related knowledge, skill set, level of experience, and geographic market location.

Benefits

• Comprehensive medical, dental and vision coverage
• Discretionary annual merit increases
• 401(k) with employer match
• Stock purchase plan
• Paid time off
• Free two-year community/technical college tuition for children of employees

Location

MegaMex Corporate Office, Orange CA. A comprehensive relocation package to the Orange, CA area may be offered, if required.

Travel

10% of the time