Trade Sales Manager

Key Responsibilities

• Lead the team to achieve sales targets, profitability goals, and customer satisfaction objectives
• Coach sales consultants on consultative and value-based selling techniques
• Monitor performance, provide feedback, and deliver ongoing training to improve results
• Foster a culture focused on achieving “Very Satisfied” customer outcomes
• Expand market share through proactive networking, referrals, and lead generation
• Support consultants in acquiring new customers and securing first sales opportunities
• Build and maintain strong relationships with builders, contractors, and trade professionals
• Represent Pella at industry events, trade shows, and professional associations
• Recruit, hire, onboard, and retain top-performing sales consultants in partnership with HR
• Develop team members’ skills in overcoming objections, closing sales, and managing relationships
• Strengthen product knowledge and application expertise, including installation guidelines and field measurements
• Encourage independent decision-making while supporting problem resolution
• Ensure accurate quoting and ordering aligned with the Trade Selling Process
• Drive profitability through value selling and disciplined discounting practices
• Collaborate with Service, Operations, and Accounts Receivable teams to ensure seamless customer experiences
• Aid in budgeting, forecasting, and performance reporting
• Promote strong follow-up and customer engagement practices
• Ensure consultants act as the primary point of contact for their customers
• Address escalated customer concerns with professionalism and urgency
• Drive customer retention through exceptional service and relationship management

Qualifications

• Bachelor’s degree (or equivalent combination of education and experience)
• 3–5+ years of relevant sales or leadership experience
• Valid driver’s license with acceptable driving record
• Ability to manage multiple priorities and adapt in a dynamic work environment