Trade Marketing Manager

Job Summary

The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales-out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data-driven approach, synthesizing ROI, sell-out, market share, and budget variance insights to guide and refine strategic decisions.

About the Role

This role requires an in-depth understanding of marketing principles, including digital marketing, branding, and sales enablement. Strong project management skills, analytical mindset, and commercial skills are essential. A bachelor's degree or 4+ years' experience interacting with distribution partners in a marketing capacity is preferred, along with advanced experience in MS Office, Tableau, or other BI/data tools.

Primary Duties And Responsibilities

• Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales-out growth targets.
• Collaborate with dealer Partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
• Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
• Deploys the channel marketing & program budget to maximize ROI and drive sell-out growth.
• Monitor and report on key performance metrics, such as sales, ROI, and market share.
• Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.
• Coordinate and participate in distributor trade shows and other marketing events organized by distributors.
• Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.
• Ensure that all marketing activities comply with regulatory and legal requirements.
• Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.

Qualifications

• Bachelor's Degree or 4+ years’ experience interacting with distribution partners in a marketing or equivalent capacity in lieu of education.
• 3+ years of Marketing experience within distribution.
• Advanced Experience in MS Office, Tableau or other BI or data tools.
• Willingness to travel up to 15% domestically to meet with distributor partners and attend industry events.
• Must reside within a commutable distance to Brea, CA/Pomona, CA. This is not a hybrid or remote opportunity.

Preferred Skills

• Familiar with EBS tools (Kaizens, PSP, Growth room, PSI).
• Strong understanding of marketing principles, including digital marketing, branding, and sales enablement.
• Exceptional project management skills with a track record of successful marketing campaign execution.
• Analytical mindset with the ability to interpret and modify data in excel to make informed decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong commercial skills as well as high sales orientation.
• Proven track record with downstream marketing delivering sales growth.
• Excellent time management and organizational skills.
• Professional expertise in digital marketing (web/staged campaigns/advertising) and public relations.
• Ability to read, analyze and interpret market data.
• Ability to present information to top management, public groups, etc.
• Ability to effectively work under tight deadlines and manage multiple projects independently.

Salary Range

$86,400 - $129,500

Operating Company

Kerr Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.