Tourism & Partnership Manager
Vaco by Highspring · Lexington, KY · 1 mo ago
AccountingFull-time
About the role
We are seeking an energetic, relationship-driven Tourism & Partnership Manager to lead the visitor experience for a premier destination attraction while expanding its presence within the local tourism and business community.
Responsibilities
- Manage the day-to-day operations of the visitor center, ensuring an outstanding guest experience.
- Cook up and oversee guided tours, group visits, and special events.
- Serve as a brand ambassador by representing the organization within the local business and tourism community.
- Develop and maintain relationships with hotels, convention and visitors bureaus, tour operators, chambers of commerce, event planners, and other community partners.
- Identify opportunities to increase visitor traffic through strategic partnerships, group bookings, and tourism initiatives.
- Plan and participate in networking events, trade shows, community events, and tourism-related activities.
- Collaborate with leadership and marketing teams to promote visitor experiences, seasonal events, and special programs.
- Monitor visitor feedback and implement improvements to enhance the guest experience.
- Track visitor metrics, partnerships, and outreach efforts, providing regular reports and recommendations.
- Ensure the visitor center is welcoming, organized, and reflective of the organization's brand standards.
Qualifications
- Bachelor's degree in Hospitality, Tourism, Business, Marketing, Communications, or a related field, preferred.
- 3+ years of experience in tourism, hospitality, visitor services, business development, community relations, or a similar customer-facing role.
- Demonstrated success building relationships with community organizations and business partners.
- Exceptional interpersonal, communication, and presentation skills.
- Strong organizational and event coordination abilities.
- Self-motivated with the ability to work independently and manage multiple priorities.
- Comfortable speaking to groups and providing engaging presentations or tours.
- Proficiency with Microsoft Office and CRM or reservation systems is a plus.
- Availability to work occasional evenings, weekends, and special events as needed.