Timberland: Analyst, Marketing Measurement & Effectiveness

About the role

The Analyst, Marketing Measurement & Effectiveness plays a crucial role in measuring, optimizing, and reporting on all marketing investments. Reporting to the Senior Manager of Media, Retention and Analytics, this role is hybrid, working 3 days/week from Stratham, NH.

Responsibilities

• Lead the creation of best-in-class marketing reporting, blending platform and business data through data visualization to help marketing leadership have better insight into holistic marketing performance.
• Work with key regional marketing leads to help them better understand and optimize their channels through data visualization and storytelling.
• Partner with regional teams on A/B testing, brand lift studies, and all other forms of data-backed learning agendas with the intent of driving constant organizational growth.
• Partner with Sr Manager on setup and review of all major measurement milestones with key agency and media partners.
• Help establish new processes of communicating learnings across regional, global, and corporate organizations.
• Partner with Sr Manager on ad hoc reporting requests to help identify consumer trends, understand business challenges, and determine opportunities to help achieve short-term and long-term business objectives for the region.
• Partner with Sr Manager to continue to develop best in class marketing measurement by blending Mixed Media Modeling, Incrementality Testing, and Attribution to create a clear statistical perspective on investment choices.
• Manage bi-annual data collection process for our Mix Media Modeling Studies and help establish key business questions and associated needs.
• Become the subject matter expert on marketing measurement techniques including incrementality, mixed media modeling and third-party data platforms.

Requirements

• Excellent data analytics skills with hands-on experience with data visualization tools such as Tableau, Looker, or PowerBI.
• Proven ability to translate complex data into simple, actionable stories for key business partners.
• Experience working with digital marketing data set platforms like Salesforce Marketing Cloud, GA4, Meta Ads Manager, Google Ads, and TikTok Ads, with a focus on analyzing performance metrics and extracting actionable insights.
• Strong interpersonal skills to create and foster relationships across the organization based on trust and transparency.
• A foundational understanding of the core principles of marketing measurement and modern marketing measurement frameworks.

Preferred Skills

• Certifications with Tableau, PowerBI, Looker, or other popular data visualization tools.
• Certifications in platforms like Google Ads, Meta Business Manager, or TikTik Business Manager.
• Experience with consumer data and consumer data insights.
• Experience with third-party data platforms like SimilarWeb, SEMRush, Google Trends or other data research platforms.
• Experience with website infrastructure and data tracking.

Qualifications

• 3+ years of experience in Marketing Measurement/Analytics or a Bachelor’s/Master’s degree with a distinct focus in Marketing Measurement/Analytics.

Benefits

At VF Corporation, you can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com. Details on specific benefits will be provided during the hiring process.