TikTok Shop Live Operations Manager

We're looking for a Live Operations Manager to run the day-to-day engine behind Beam's 24/7 TikTok Shop lives streaming studio. This is a hybrid strategic-and-operational role: part show-runner, part performance marketer, part logistics lead. You'll own the studio's live calendar, host and creator pipeline, on-air execution quality, and the reporting that tells us what's working. This role sits at the intersection of content, commerce, and operations.

Responsibilities

• Studio Operations & Scheduling
  • Own the end-to-end 24/7 live streaming calendar, ensuring appropriate host coverage and product rotation
  • Build and maintain SOPs for pre-show setup, on-air execution, and post-show wrap-up so quality stays consistent regardless of who's on shift
  • Manage studio logistics — equipment, lighting, product staging, inventory availability — to keep every stream running smoothly
  • Serve as the point of escalation for in-the-moment issues (technical, host, or product-related) during live broadcasts
• Host & Creator Management
  • Recruit, onboard, and manage a roster of live hosts and creators, balancing in-house talent with external agency-sourced hosts
  • Develop host training materials and scripts that reflect Beam's brand voice, tone, and compliance guardrails (careful avoidance of medical claims, health violations, etc.)
  • Set and monitor host performance standards, providing coaching based on conversion, watch time, and engagement data
  • Coordinate talent scheduling, contracts, and payment workflows
• Commercial Performance
  • Own livestream GMV and new customer acquisition targets, and translate priorities into live show strategy, including product pushes
  • Partner with the Senior Manager of TikTok Shop to prioritize which products, bundles, and offers get airtime based on inventory, margin, and strategic priority
  • Continuously test show formats, pricing/discount mechanics, and hosting styles to identify what drives conversion, and scale what works
  • Build and deliver regular reporting on studio performance — narrative-style updates covering GMV, CAC, and new customer trends — to leadership and cross-functional stakeholders
• Cross-Functional Coordination
  • Partner with the Senior Manager of TikTok Shop, Operations and the Creator Program team to align livestream calendars with broader campaign moments (e.g., Summer Glow Up)
  • Work with teams to ensure livestream promotion, product drops, and creator-driven traffic are coordinated rather than siloed

Requirements

• 2+ years of experience in live commerce, retail/DTC operations, content production, or e-commerce platform management, with direct, hands-on experience running or managing livestreams specifically on TikTok Shop
• Experience managing a scalable, always-on operation (24/7 coverage, shift-based staffing, or studio/production environments)
• Experience managing external talent, agencies, or vendor relationships, including negotiating rates and setting performance expectations
• Strong analytical ability — comfortable owning GMV, CAC, and conversion metrics, and turning performance data into operational decisions
• Excellent cross-functional collaboration skills; able to align marketing, creator, and category stakeholders around a shared calendar and set of priorities
• Experience in the beauty, wellness, or supplement category, with sensitivity to compliance and claims guardrails
• A track record of building or scaling a live/content operations function from the ground up
• Comfortable with ambiguity and fast iteration — someone who can build the plane while flying it
• Strong instincts for what makes a livestream watchable and shoppable, not just technically functional

Benefits

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness
• Commuter benefits

Schedule

Boston, MA, New York, NY (2-3 days/week in-office) or Remote

Values

• People First: We take care of ourselves, our teammates and our customers equally
• Constant Improvement: Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
• Transparent and Open Communication: Say it straight or it comes out crooked- respectful and direct communication always
• Ego is the Enemy: Always stay humble, hungry, and curious
• Think Like an Owner: How are my actions or this moment going to affect the big picture?
• Risk Taking: Make informed bets and emotionally move on from the ones that don’t work
• Creativity and Rapid Iteration: Think big, fail fast and inexpensively