TikTok & Instagram Reels Strategist | The Points Guy

We need to output HTML fragment with sections: About the role? The posting includes description paragraphs before "What You'll Do". We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include a section only when posting has real specific content. We have schedule info: hybrid schedule based in NYC office Tuesday-Thursday, remote Monday/Friday. So we can have Schedule section. Pay: compensation range given: $90,000 - $112,000 per year. Also mention actual compensation varies based on location, experience, qualifications. So we can include Pay section. Benefits: list of benefits provided: Health Insurance Coverage (medical, dental, vision), Life Insurance, Short and Long-Term Disability Insurance, Flexible Spending Accounts, Holiday Pay, 401(k) with match, Employee Assistance Program, Paid Parental Bonding Benefit Program, Flexible Paid Time Off (PTO) details. So Benefits section. Responsibilities: "What You'll Do" bullet list. So Responsibilities section. Requirements: "What We're Looking For" bullet list. So Requirements section. Qualifications? Could be overlapping with Requirements. Might not need separate Qualifications if content similar. But we could treat Requirements as qualifications. However we need to decide: The instruction says use headings for those categories if content exists. We have content for Responsibilities and Requirements. Also maybe Skills? Could extract from requirements: strong writing, comfort with data, etc. But we can combine into Requirements. Better to have Responsibilities and Requirements sections, plus Benefits, Pay, Schedule. Possibly also About the role: we have introductory paragraph describing role. That could be About the role section can be used. Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay, Schedule. We must not repeat job title as heading. Not include Job ID etc. We must output only HTML fragment, no /. Use

for each heading, then content:

for prose,

• for lists. We need to preserve all substantive information, not invent or summarize away detail. Must not include boilerplate like EEO, scam warnings, etc. Also remove duplicated lines, navigation, cookie, legal, etc. So we need to strip those. Let's extract content: About the role: The role description before "What You'll Do": "This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. Great short-form content isn’t luck. It’s timing, taste and judgment. It’s knowing what the platform is about to care about, not what it cared about yesterday. It’s understanding how a trend travels, what makes it stick and when it’s already over. It’s writing a brief that makes the idea obvious before a single frame is shot. That’s this role. The TikTok / Instagram Reels Strategist owns the thinking behind TPG’s short-form presence. You’re deciding what gets made, why it matters and how it ladders up to both editorial and business goals. You track the algorithm like it’s a beat. You build a calendar that’s proactive, not reactive. You turn performance into direction, not just reporting. And you have strong instincts to know when to follow the signal, and when to ignore it. For The Points Guy website click here. Curious how The Points Guy fits into Red Ventures? Click here." We need to keep substantive info; we can omit the "click here" links as they are likely navigation. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "click here" links are likely navigation; we can drop them. Also "For The Points Guy website click here." and "Curious how The Points Guy fits into Red Ventures? Click here." are navigation; we can drop. Thus About the role paragraph: combine sentences without the click references. Let's craft: "This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. Great short-form content isn’t luck. It’s timing, taste and judgment. It’s knowing what the platform is about to care about, not what it cared about yesterday. It’s understanding how a trend travels, what makes it stick and when it’s already over. It’s writing a brief that makes the idea obvious before a single frame is shot. That’s this role. The TikTok / Instagram Reels Strategist owns the thinking behind TPG’s short-form presence. You’re deciding what gets made, why it matters and how it ladders up to both editorial and business goals. You track the algorithm like it’s a beat. You build a calendar that’s proactive, not reactive. You turn performance into direction, not just reporting. And you have strong instincts to know when to follow the signal, and when to ignore it." That's fine. Responsibilities: list from "What You'll Do". The bullet points: - The strategy behind TPG’s TikTok and Reels presence: what we make, why we make it and how it evolves - Collaboration with creators and on-camera talent — you write the brief and set the strategic direction; they execute - A forward-looking content calendar that connects platform moments, trends and TPG’s editorial priorities - Clear, usable briefs that translate strategy into something a creator can execute without guesswork - Ongoing read of the algorithm: what’s being rewarded, what’s losing steam and what that means for us - Performance analysis that goes beyond surface metrics to actual decisions: what to scale, what to fix, what to stop - A test-and-learn pipeline: formats, hooks, structures; with real takeaways - Tight integration with editorial: spotting what in our pipeline should become short-form, and how to make it platform-native - Competitive awareness: what others in the space are doing and where there’s room for TPG to stand apart - A clear POV on social SEO: how our content shows up in search, not just in-feed We need to preserve all substantive info. We'll put each as
• . Requirements: from "What We're Looking For": - 3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher - A track record of turning trends and algorithm signals into actual content decisions that perform - Comfort with data, not just pulling metrics, but translating them into a clear point of view - Experience running a content calendar in a fast-moving environment - Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up - Genuine familiarity with points, miles, and travel rewards culture - Understanding of how social ties to audience growth and revenue, not just engagement - Experience working within compliance or editorial guidelines for financial or regulated content Also "Nice To Haves" but those are optional; we could include them under Skills? The instruction says include a section only when posting has real specific content. Nice To Haves could be under Skills maybe. But we could also ignore them as they are not required. However we might include a Skills section for nice-to-haves? The instruction says prefer a few substantive sections over many thin ones. So we could incorporate nice-to-haves into Requirements or Skills. But we have separate Skills heading possible. Let's see if we have enough content for Skills: we have editing skills (CapCut, Premiere or similar), experience working in a strategist + creator model, background in travel, personal finance, affiliate, or performance-driven content. Those are nice-to-haves. We could put them under Skills section. That would be substantive. Thus we can have Skills section with those items. But we must not create sections with filler like "commensurate with experience". We have actual content. Thus sections: About the role (p), Responsibilities (ul), Requirements (ul), Skills (ul), Benefits (ul), Pay (p), Schedule (p). Now Benefits: list from "Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements." Then list: - Health Insurance Coverage (medical, dental, and vision) - Life Insurance - Short and Long-Term Disability Insurance - Flexible Spending Accounts - Holiday Pay - 401(k) with match - Employee Assistance Program - Paid Parental Bonding Benefit Program - Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. We need to preserve all substantive info. We'll put each as
• . For the PTO item, we can include the full sentence. Pay: "Compensation New York City Total Cash Compensation Range: $90,000 - $112,000 per year Actual compensation varies based on location, experience, and qualifications." We'll put as

  . Schedule: "This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week." Already mentioned in About the role but we can still have Schedule section with that info. However we must not duplicate content? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. It didn't forbid duplication, but we should avoid unnecessary duplication. However we already included schedule in About the role. If we also create Schedule section, we'd be repeating. Might be okay but better to avoid duplication. Since we already have schedule in About the role, we could omit Schedule section. But the instruction says include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. It doesn't forbid duplication, but we should aim for a few substantive sections over many thin ones. Having schedule both in About and Schedule might be thin. Better to incorporate schedule into About the role and not have separate Schedule section. However the instruction lists Schedule as a possible heading; we can choose not to include it if we already covered it elsewhere. The instruction: "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It's examples, not mandatory to include all. So we can omit Schedule. Thus sections: About the role, Responsibilities, Requirements, Skills, Benefits, Pay. Now we need to ensure we didn't include any boilerplate like EEO, scam warnings, etc. We removed those. Now produce HTML fragment:

  About the role

  ...

  Responsibilities

  • ...
  ...
  Similarly for Requirements, Skills, Benefits, Pay. Check that we didn't miss any substantive content: The "Success in This Role Looks Like" paragraph is also substantive. Should we include that? It describes success metrics. Could be part of About the role or maybe a separate section like "Success metrics". But we don't have a heading for that. Could incorporate into About the role as additional paragraph. The instruction says preserve ALL substantive information. So we should include that content somewhere. We can add another paragraph under About the role after the initial description, or we could create a separate section like "Success". But we don't have a heading for that; we could add to About the role. Thus About the role will have two paragraphs: first the description, second the success description. Let's extract "Success in this role looks like a short-form presence that feels intentional, not reactive. The content consistently shows up in the right moments: early to trends, aligned with platform behavior and clearly connected to TPG’s editorial priorities. There’s a strong, recognizable point of view across TikTok and Reels, with formats and storytelling approaches that are distinctly “ours,” not interchangeable with competitors. You can point to what’s working, why it’s working and how that insight is shaping what comes next.