TikTok Strategist & Affiliate Manager

Own and grow Zulay Kitchen’s entire TikTok presence, with a strong focus on TikTok, content strategy, creators, and affiliate revenue. This person will be responsible for building the strategy, identifying winning creative, growing our creator/affiliate network, and turning TikTok into a major revenue channel.

Responsibilities

• Own the overall TikTok and TikTok Shop strategy.
• Develop creative concepts, hooks, trends, and content strategies that drive views and sales.
• Recruit, onboard, and manage TikTok creators and affiliates.
• Build and maintain strong relationships with high‑performing creators.
• Create content briefs and provide creative direction for creators.
• Track content, affiliate, and TikTok Shop performance and optimize based on results.
• Identify winning products, creators, and content and scale what works.
• Stay on top of TikTok trends, viral content, sounds, and platform changes.
• Work with the paid media team to identify organic content that can be scaled through advertising.
• Set goals and KPIs for TikTok growth, content production, creator partnerships, and revenue.
• Build systems and processes for consistently producing high‑performing TikTok content.

Qualifications

• Lives on TikTok and understands what makes content go viral.
• Knows how to turn attention into sales.
• Has experience managing creators and affiliates.
• Both creative and highly commercially minded.