TikTok and Instagram Content Strategist, Organic Growth (Wellness / Social Media)

Austin, TX (Hybrid) | Full-Time

About the Role

A private wellness startup is hiring a Content Strategist to own and improve its organic content engine, with a particular focus on TikTok photo slideshows, Instagram carousels, and story-driven short-form content. The role involves working directly with the founder and a developer to turn promising formats into repeatable content. Austin-based candidates are preferred for in-person collaboration a couple of times per week.

The core of this job is connecting creative research with execution and results: finding what works, understanding why, adapting it, testing it, and making the next round better.

What the Role Covers

• Reviewing publishing phones, accounts, recent posts, analytics, and comments daily
• Researching creators and comparable accounts on TikTok and Instagram to spot emerging formats and repeatable winners
• Breaking down successful posts: the opening image, hook, emotional angle, slide sequence, payoff, caption, and audience response
• Writing and revising hooks, slideshow copy, captions, and creative briefs
• Adapting successful formats to the brand's audience and developing original concepts
• Working with a developer to improve templates, content-generation tools, and the publishing workflow (no coding required, but must be able to explain what needs to change and why)
• Running focused experiments with different hooks, visuals, story structures, and captions
• Keeping a clear record of what was tested, what happened, and what to try next
• Expanding successful approaches and changing or retiring formats that consistently underperform

Qualifications

• Understanding of TikTok and Instagram culture with a strong feel for what makes people stop, swipe, share, and comment
• Ability to write specific, compelling copy that sounds natural on each platform
• Experience creating or helping grow content, with ability to explain contributions and results
• Comfort reviewing analytics and changing creative decisions based on evidence
• Ability to give a developer clear examples and actionable feedback
• Self-starter who enjoys improving a system every day
• Personal accounts, side projects, and independent creator work all count. The company cares about judgment, writing, and results.

Pay

Compensation is $4,000-$5,000 per month ($48,000-$60,000 annually).