Social Commerce Sr Strategist - TikTok

About the role

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. The Social Commerce Senior Strategist propels total sales and viewer growth by developing content strategies, curating and optimizing merchandise within content (show builds and Video on Demand assets), and collaborating with Producers, Buyers, Programming, and Marketing. The role focuses on creating compelling assortments aligned with inventory levels, pricing, and promotional opportunities, using data insights and planning systems to track performance metrics and refine strategies.

Where you’ll work

This is a hybrid position based in West Chester, PA, requiring several onsite days per month (predetermined and standard across the company). Candidates must reside in Pennsylvania, Delaware, or New Jersey. Relocation assistance is not available.

Responsibilities

• Lead the commercialization of specific content projects by building an end‑to‑end vision that includes data analysis, content ROI assessment, strategic planning, merchandise briefs, and process optimization.
• Develop a merchandise‑driven content strategy designed to grow audience engagement and increase revenue, balancing sales‑driven and entertainment‑focused content while considering inventory availability, productivity, trends, external opportunities, and promotional activities.
• Manage timelines and releases for all item‑specific content to ensure alignment with broader strategic goals and operational efficiency.
• Increase content optimization by leading brainstorming, product selection, procurement, and visual merchandising strategies.
• Develop and test hypotheses for product placement and create a scalable, repeatable strategy for content‑product integration.
• Establish content and product planning strategies to maximize the content‑product mix and ensure every product aligns with its associated content for maximum engagement.
• Assess strategy performance by analyzing KPIs, adjusting tactics to maximize results, and ensuring continuous improvement.
• Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real‑time insights for tracking KPIs and refining strategies.

Requirements

• Minimum 5 years of corporate retail experience with a background in strategic brand management or planning (content or merchandising) and a track record of driving commercial outcomes.
• Demonstrated ownership and program‑management skills to influence teams and implement vision.
• Experience creating growth strategies and reacting to data to build a sustainable ecosystem.
• Bachelor’s degree in Business, Marketing, Finance, or a related field.

Benefits

• Competitive compensation
• Paid time off
• Employee assistance program
• Parental leave
• Paid volunteer hours
• Company discounts
• Health care benefits starting on day 1
• 401(k) retirement plan
• Tuition reimbursement

Schedule

Hybrid schedule with several predetermined onsite days per month at the West Chester, PA office.