TikTok Shop Strategist

Client Strategy & Growth

You own end-to-end client strategy from shop structure and product selection to creator, media, and campaign planning. Develop quarterly growth plans aligned with GMV, contribution margin, and brand goals. Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence. Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance.

Performance Analysis & Reporting

Own performance results across shop, creator, and ad metrics; track progress weekly. Deliver actionable insights: what worked, what didn’t, and what’s next. Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly. Present clean, digestible reports that tell the story behind the numbers.

TikTok Shop Platform Expertise

Stay at the bleeding edge of TikTok Shop updates and ensure “what’s working now” is documented and communicated across the team. Enforce best practices across shop setup, product listings, creator programs, and campaign execution.

Team Leadership & Execution Oversight

Manage the day-to-day workflow with each role supporting each brand’s Shop; ensure smooth coordination across creative, community, and operations. Set clear expectations and priorities for the week; monitor Command Center hygiene. Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively.

Cross-Department Collaboration

Partner with Ops on new client onboarding, shop health, and system setup. Work with Creative and Community to ensure content aligns with brand positioning and sales strategy. Collaborate with Media to align ad strategy with organic momentum and creator performance.

Client Relationship Management

Serve as the single point of contact for your assigned brands. Keep clients informed, never surprised, meaning recap meetings, flag risks, and document decisions. Translate client feedback into clear actions and manage expectations with honesty and professionalism. Protect client trust by maintaining confidentiality and follow-through.

Communication & Leadership

Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge. Mentor Junior and Mid-level Strategists, providing guidance on complex account issues and professional development.

NEXT-LEVEL SKILLS

TikTok Paid Media Expertise: Hands-on experience managing TikTok Ads in conjunction with organic Shop performance. Creator Ecosystem Knowledge: Deep familiarity with TikTok’s creator landscape, meaning how to identify, vet, and activate creators that convert. Process & Systems Development: Experience building or refining department-level workflows, templates, and standard operating procedures. Data Fluency: Comfortable pulling and interpreting raw data sets; able to QA reporting and spot anomalies before clients do.

Domain

Management: Yes. This role mentors and provides oversight for Junior and Mid-level Strategists. Direct report count varies by team structure.

Orientation: Client-facing. You are the primary point of contact for your assigned brands.

Focus: Weeks & Months. You are setting the weekly cadence for your teams while building toward quarterly growth targets.

What's In It For Me?

SALARY RANGE
$90,000 – $110,000 base salary, annually

This is prior to any benefits (see the “ABOUT US” section for additional details)

Bonus Structure | 15% of base salary

About Us

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone. They're challenging.

In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

- We Set the Standard

- We Are Driven To Increase Value

- We Create an Environment of Excellence

We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:

- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you

- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!

- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals

- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.