TikTok Creative Producer

About the role

Join our team at Dr. Squatch as a TikTok Creative Producer (TikTok Creative Manager)! We're looking for a strategic, creative, and highly driven individual who knows how to build and scale a brand on TikTok, with a focus on in-feed content, creator ecosystems, and account growth. You will be a key owner of our TikTok strategy, leading creative direction and driving channel performance.

What You'll Do

• Strategy & Ownership
  • Own and evolve Dr. Squatch’s TikTok strategy with a focus on content performance, audience growth, and brand relevance.
  • Develop and execute content plans aligned with campaigns, launches, and growth goals.
  • Identify opportunities to scale reach, engagement, and revenue.
  • Manage relationships with TikTok Live agencies and creative partners.
  • Source, onboard, and guide creators to produce high-performing content.
  • Provide clear briefs, direction, and feedback.
• Creative Direction
  • Develop concepts, moodboards, and briefs to guide content production.
  • Maintain a strong brand voice while pushing creative boundaries.
  • Stay ahead of trends and translate them into scalable content.
• Content Creation
  • Create and publish video in-feed content as needed.
  • Step in as on-camera talent when appropriate.
  • Collaborate with internal teams and partners to execute campaigns.
• Performance & Optimization
  • Analyze performance across content and Live streams.
  • Use insights to refine strategy and creative output.
  • Test new formats and approaches to improve results.
• Cross-Functional Collaboration
  • Partner with Social, Marketing, and Growth teams on campaigns.
  • Align TikTok efforts with broader brand goals.
  • Provide creative input to support content performance and growth.
  • Share trends and insights to improve overall social strategy.

About You

• Bachelor’s Degree in Marketing, Communications, Video Production, or a related field preferred.
• 4+ years of experience creating and guiding social content, with a strong emphasis on TikTok.
• 4+ years of experience working with or directing creators, agencies, or collaborators.
• Highly comfortable performing on camera.
• Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategies.
• Strong editing and production skills using tools such as TikTok native editor, CapCut, Premiere Pro, Photoshop, or similar.
• Deep understanding of TikTok culture, trends, memes, and audience behavior.
• Excellent written and verbal communication skills with a natural ability to connect with an online community.
• A creative storyteller who can develop engaging content and scalable formats that drive growth.
• Passion for community engagement and representing a brand voice consistently and authentically.
• Energetic, witty, adaptable, and willing to take creative risks in a fast-moving environment.
• A collaborative team player who stays positive and brings a good sense of humor to the job.