TikTok Creative Lead

TikTok Creative Lead

PREFERRED ON-SITE IN GREENVILLE, NC. WILL CONSIDER HYBRID CANDIDATES BUT WILL REQUIRE FREQUENT TRAVEL TO GREENVILLE, NC AND OTHER VARIOUS LOCATIONS

About the role

MrBeast is building the most influential creative studio on the planet. As TikTok Creative Lead, you will be responsible for how our brand shows up on one of the most culturally significant platforms in the world.

Responsibilities

• Generate and pitch high-impact creative concepts for TikTok on a continuous basis.
• Collaborate closely with our Social Analytics Lead to translate platform intelligence into executable creative.
• Lead content from concept through production, working hands-on to bring ideas to life.
• Stay obsessively current with TikTok culture, trends, sounds, and formats.
• Develop a deep understanding of the MrBeast brand and what makes content feel authentically Beast.
• Participate in regular creative reviews and after-action analysis to sharpen output over time.
• Work cross-functionally with creative, production, and social teams to bring concepts to execution.

Requirements

• Genuine, platform-native fluency on TikTok — you understand it from the inside, not from a brief.
• A proven creative track record making content that performs, whether for a brand, a creator, or yourself.
• Strong creative instincts and the confidence to pitch ideas with clarity and conviction.
• The ability to work at speed without sacrificing quality of thinking.
• Coachability, low ego, and a genuine hunger to operate at the highest level of creative.
• Experience collaborating with creative and production teams to execute at scale.

Qualifications

• Proven success in creating engaging and impactful content for TikTok.
• Understanding of TikTok's cultural landscape and its unique audience.
• Experience in ideation, pitching, and executing creative projects.
• Ability to work in a fast-paced, high-pressure environment.
• Strong communication and collaboration skills.

Skills

• Exceptional creative vision and ability to translate it into compelling TikTok content.
• Strong understanding of TikTok's algorithm and how to optimize content for virality.
• Experience in working with a cross-functional team to deliver creative projects.
• Ability to adapt quickly to changing trends and audience preferences.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Pay

The base compensation ranges from $104,000 – $130,000, plus employee equity plan grant, bonus, and comprehensive benefits.

Schedule

This studio is based in Greenville, NC, where the full MrBeast creative team operates. Relocation is preferred. The pace and nature of this work demand proximity to the team, to production, and to Jimmy (MrBeast).