Thought Leader Liaison, U.S. Hematologic Oncology and Transplant, Southeast

About the role

The Thought Leader Liaison (TLL) for U.S. Hematologic Oncology and Transplant is a field-based, marketing role that works closely with multiple myeloma Key Opinion Leaders (KOLs) as well as Oncology Nurses to ensure cross-functional commercial resources are made available as appropriate.

Responsibilities

• Align with cross functional teammates to orchestrate resources with the top KOLs, as determined by Brand Team through influence and centers of excellence mapping
• Identify, profile, cultivate and maintain long-term relationships with KOLs within the oncology community
• Engage in on-label conversations focused on topics such as product, disease state, and company, at appropriate venues
• Execute unique, on-label, and approved KOL programming (e.g. disease state and product) as directed by leadership
• Partners with national, state, and local nursing organizations to support education on specific disease states
• Compliantly collaborate and communicate with the field team on each assigned KOL, to ensure strategic and tactical cohesiveness
• Serve as single point of contact to resolve KOL issues
• Plan and execute KOL engagements and executive encounters at local, regional and national conferences; POAs; field visits, and other venues as directed in a compliant manner
• Capture feedback derived from brand needs through live interactions with targeted customers and KOLs
• Participate as member of cross-functional brand team(s) to provide feedback on strategy, messaging, and tactical execution and novel programming ideas and concepts
• Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards, capturing feedback to inform brand decisions
• Identify, align, and recruit appropriate HCP consultants to engage to meet the need profiled by marketing leaders to meet the organizational goal for each project
• Aid in on-label KOL development, including identification and/or training/coaching of promotional speakers with approved slide decks and materials for MDs, PharmDs, and Nurses
• Affiliate in the execution of speaker contracting when requested, including but not limited to completion annual budget plan, recommendations and nominations, tiering, debarring, FMV, and contract execution
• Compliantly train speakers on approved promotional slide decks, and assist with completion of annual compliance training
• Plan and execute annual speaker training summit, and ensure speakers are updated on any content changes prior to program execution
• Attend all live HCP TLL region programming to observe, coach, and remediate the speaker where necessary to ensure compliant execution of content
• Affiliate in new content creation and existing content updates and annual renewals
• Manage monthly reporting on Speaker Program KPIs and field force performance
• Lead planning, execution and pull-through of GPO in-practice programs

Qualifications

• Bachelor's degree
• A minimum of five years of work experience in one or more of the following: field sales, product marketing, or medical / clinical experience in the same or related therapeutic area within the pharmaceutical / biotech industry
• Ability to assemble and lead cross-functional teams toward a shared vision of success
• Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience
• Valid driver's license
• Must reside within the geographic area of the assigned territory, or within a reasonable distance as determined by leadership
• 60% - 80% travel likely; could be less based on geography