Thought Leader Liaison US Hematologic Oncology CO UT NM AZ

About the role

Thought Leader Liaison, U.S. Hematologic Oncology and Transplant is a field-based, marketing role that works closely with multiple myeloma Key Opinion Leaders (KOLs) as well as Oncology Nurses to ensure cross-functional commercial resources are made available as appropriate. The role collaborates with field professionals (RBDs, ABMs, MSLs) and home office colleagues in Marketing, Medical Affairs, Sales, and Market Access. Critical behaviors for success include collaboration, communication, planning, relationship building, and the ability to execute tactical initiatives while providing timely feedback. TLLs report to the U.S. Hematologic Oncology and Transplant Lead.

Responsibilities

• KOL Engagement And Advocacy Development:
  • Align with cross-functional teammates to orchestrate resources with top KOLs as determined by Brand Team through influence and centers of excellence mapping.
  • Identify, profile, cultivate, and maintain long-term relationships with KOLs within the oncology community.
  • Engage in on-label conversations focused on product, disease state, and company at appropriate venues.
  • Execute unique, on-label, and approved KOL programming (e.g., disease state and product) as directed by leadership.
  • Partner with national, state, and local nursing organizations to support education on specific disease states.
  • Compliantly collaborate and communicate with the field team on each assigned KOL to ensure strategic and tactical cohesiveness.
  • Serve as the single point of contact to resolve KOL issues.
  • Execute a customer-centric, needs-based approach with targeted KOLs.
  • Plan and execute KOL engagements and executive encounters at local, regional, and national conferences; POAs; field visits; and other venues as directed in a compliant manner.
• Market Insights:
  • Capture feedback derived from brand needs through live interactions with targeted customers and KOLs.
  • Work with targeted KOLs to obtain feedback on new and existing brand-related marketing strategies/materials (all materials and programs a TLL will request feedback on will be approved by legal, compliance, and regulatory).
  • Participate as a member of cross-functional brand team(s) to provide feedback on strategy, messaging, and tactical execution and novel programming ideas and concepts.
  • Provide competitive intelligence gained through interactions to help shape strategy.
  • Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards, capturing feedback to inform brand decisions.
  • Identify, align, and recruit appropriate HCP consultants to engage to meet the need profiled by marketing leaders to meet the organizational goal for each project.
• Speaker Bureau Operations And Content:
  • Assist with on-label KOL development, including identification and/or training/coaching of promotional speakers with approved slide decks and materials for MDs, PharmDs, and Nurses.
  • Assist in the execution of speaker contracting when requested, including but not limited to completion of annual budget plan, recommendations and nominations, tiering, debarring, FMV, and contract execution.
  • Compliantly train speakers on approved promotional slide decks and assist with completion of annual compliance training.
  • Plan and execute annual speaker training summit and ensure speakers are updated on any content changes prior to program execution.
  • Attend all live HCP TLL region programming to observe, coach, and remediate the speaker where necessary to ensure compliant execution of content.
  • Assist with new content creation and existing content updates and annual renewals.
  • Manage monthly reporting on Speaker Program KPIs and field force performance.
  • Serve as the single point of contact for high-volume speaker logistics/scheduling and work cross-functionally to ensure appropriate communication.
  • Lead planning, execution, and pull-through of GPO in-practice programs.

Requirements

• Bachelor’s degree.
• A minimum of four years of work experience in one or more of the following: field sales, product marketing, or medical/clinical experience in the same or related therapeutic area within the pharmaceutical/biotech industry.
• Strong organizational skills.
• Ability to travel to meetings/trainings/programs as necessary.
• Valid driver’s license.
• Must reside within the geographic area of the assigned territory, or within a reasonable distance as determined by leadership.
• 60%–75% travel likely; could be less based on geography.

Qualifications

• Master’s degree in a related field (preferred).
• Oncology experience (preferred).
• Demonstrated leadership skills (preferred).
• Multiple myeloma experience (preferred).
• Launch experience (preferred).
• Marketing experience (preferred).
• Ability to assemble and lead cross-functional teams toward a shared vision of success.
• Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience.
• Infusion product experience (a plus).
• Strong project management experience, including superior analytical and planning skills.
• Ability to manage multiple projects simultaneously.
• Ability to execute against strategic and tactical plans under tight timelines.