The North Face: Store Manager - La Encantada

About Us

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt, and to Lead. We believe that exploration is a mindset—both on the mountain and off—and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face may be the place for you.

Responsibilities

• Model exceptional customer service and selling behaviors to drive a consumer-centric mindset and elevate the in-store experience.
• Partner with store leaders and associates to achieve and exceed sales goals, monitoring progress against key performance indicators.
• Model brand-specific service standards and selling behaviors to foster authentic customer engagement.
• Lead all aspects of people management, including recruitment, hiring, onboarding, performance evaluations, promotions, and terminations.
• Monitor and shape store culture to ensure alignment with company values and a positive team environment.
• Provide coaching, feedback, and training in customer service, product knowledge, brand identity, and operational excellence.
• Assess customer interactions and overall in-store experience; resolve escalated customer concerns with professionalism and sound judgment.
• Manage store operations including scheduling, expense control, loss prevention, audits, and reporting.
• Ensure visual merchandising standards are met, and inventory is maintained through proper shipping and receiving procedures.
• Support store marketing events and community engagement initiatives to drive traffic and brand awareness.
• Promote a culture of accountability, creativity, and continuous learning by sharing best practices and encouraging collaboration.
• Uphold company policies, safety standards, and operational procedures.
• Demonstrate inclusive practices that honor diverse backgrounds, skill sets, and lived experiences, consistently reflecting VF Values and brand identity.

Requirements

• 3-5 years of related professional/retail management experience.
• High School diploma required; associate’s degree preferred. Undergraduate or graduate degrees valued but not required.
• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced, dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Pay

Hiring Range: $67,200.00 USD - $84,000.00 USD annually

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details will be provided during the recruiting and interview process.

Benefits

You can review a general overview of each benefit program offered, including this year's medical plan rates, on www.MyVFbenefits.com. Detailed information on your benefits will be provided during the hiring process.