The Creamery Marketing Specialist

Social Media Management & Content Creation

Develop, execute, and evolve a comprehensive social media strategy.
Create and manage monthly content calendars across all brand channels.
Concept, shoot, and edit engaging social content (photos, reels, TikToks, etc.).
Fully manage and own all social media communities and channels.
Track performance, report on analytics, and provide strategic recommendations for growth.

Graphic Design

Manage and execute incoming graphic design requests.
Design sales collateral, on-site signage, digital ads, event flyers, and other brand assets.

Email & SMS Marketing

Evolve and elevate our existing email and SMS marketing strategies.
Create, test, and manage targeted audience segmentations.
Design, write, and deploy all marketing campaigns.
Analyze campaign performance, reporting on metrics to optimize future outreach.

Community Building & Storytelling

Be the "boots on the ground" storyteller at The Creamery—uncovering and sharing compelling stories about our guests, farmer-owners, team members, and heritage.
Act as a brand ambassador, comfortably interacting with the community.

Ecommerce & Retail Support

Work cross-collaboratively with internal teams to drive and grow our ecommerce business.
Identify in-store marketing needs and promotional opportunities to support retail business growth.

Education And Experience

• Undergraduate degree in marketing, business administration, or related curriculum (or equivalent combination of education and experience)
• 1-3 years of professional experience in marketing, social media management, or a related field

Note

• Note: Extensive email marketing experience is not required, but you must be eager to learn our email/SMS platform and build out its capabilities.

Knowledge, Skills, And Abilities

• Proficient in graphic design software, including Adobe Illustrator, Photoshop, and Canva.
• Knowledge of and skill with Microsoft Office Suite.
• Proven track record in social media strategy, content creation, and community management.
• Exceptional writing and communication skills with a sharp eye for detail.
• A true "people person" who is genuinely comfortable talking to guests, asking questions, and building relationships.
• Comfortable appearing in front of the camera on occasion for social content.
• Creative, strategic thinker who uses data and analytics to inform marketing decisions, and creates beautiful designs that align with the brand.
• A fast learner who can pick up new tools quickly.

Reporting To This Position

• None backup support to position(s)

Travel

• No travel required

Equal Opportunity Employer

• including Disabled/Veterans