Specialist, Marketing

Job Summary

Join our dynamic and thriving footwear company as a Specialist, Marketing in Novato, CA. This role offers the opportunity to make an impact and shape the future of our renowned brands.

Responsibilities

• Lead Seasonal Promotional Execution: Coordinate and evaluate all promotional elements within seasonal key events
• Drive Cross-Functional Collaboration: Partner with Creative, Media, CRM, eCommerce, Merchandising, Store Support, and D2C teams to ensure cohesive brand messaging across all channels
• Manage Meetings & Project Timelines: Schedule and lead meetings for key initiatives, including post-event audits
• Support Marketing Programs & Brand Initiatives: Execute marketing programs focused on improving customer experience, strengthening brand perception, and increasing customer loyalty
• Maintain Marketing Documentation & Reporting: Create, update, and communicate calendars, ad lists, coupon information, and timing documents
• Manage Vendor Co-Op Programs: Assist with planning and executing vendor-supported seasonal programs

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred
• 3–5 years of marketing experience as an Account Coordinator/Account Manager
• Retail marketing experience preferred
• Strong verbal and written communication skills
• Excellent organization, project management, and multitasking abilities
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook

Perks

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates

About the Company

Vionic is part of Caleres Inc., a diverse portfolio of 15 global footwear brands including Sam Edelman, Famous Footwear, Naturalizer, Allen Edmonds, and more. The Caleres' legacy includes more than 140-years of craftsmanship, a passion for fit, and business savvy, with a mission to continue inspiring people to feel great…feet first.

Please note that the pay range provided is a good faith estimate for the position. The final compensation offer will be determined after reviewing relevant factors, which include a candidate’s qualifications and experience. Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud.