Territory Sales Manager - Beer
About Us
Bernick's is a 5th generation family-owned provider of beverages, vending and food solutions, representing leading brands such as Pepsi, Dr Pepper, Miller Brewing Company and New England Coffee. We service locations in greater MN and western WI.
About the role
A Territory Manager is responsible for management, planning, and administration of sales and customer relationships with each account in a designated territory. Territory Managers share their knowledge of sales by coaching and mentoring a team of great sales professionals, leading the charge on new brands and products throughout our beverage portfolio.
Responsibilities
- Develop and execute strategic sales plans to achieve territory volume, revenue, and profit goals
- Lead, supervise, and mentor a team of sales representatives within the assigned territory, providing coaching, direction, and performance feedback to support their professional growth and success
- Build and maintain strong relationships with existing customers, including retailers, restaurants, and on- and off-premise accounts
- Present, promote, and sell company beverage products in alignment with brand standards, pricing, and promotional strategies
- Monitor and analyze sales performance, market trends, and competitor activity to adjust territory strategies as needed
- Ensure proper distribution, inventory management, and product rotation to minimize out-of-date or damaged product.
- Conduct regular account visits with sales representatives to evaluate execution, provide coaching, and reinforce company expectations.
Schedule
Full-time: Monday-Friday, 7:00AM-5:00PM or completion. Occasional night/weekend work. Hours may vary with the benefits and challenges that come with the beverage industry.